Think of your website as being your online showroom.<\/span><\/p>\n 75% of people<\/span><\/a> never check results beyond the first page of Google results. How do you make sure your site appears on that first page?<\/span><\/p>\n By <\/span>.<\/span><\/p>\n There’s lots of information online about SEO. But using SEO for car dealerships requires a different set of principles than marketing as a business coach or a graphic designer.<\/span><\/p>\n Let’s look at the four things you need to master to bring in new traffic to your car dealership website.<\/span><\/p>\n Unlike graphic designers or virtual assistants who can work with clients all over the world, car dealerships are better served by their local community.<\/span><\/p>\n People searching for a used car would be more interested in results from their local area than another state or country. Help to flag where you are by adding your location to various pages on your site.<\/span><\/p>\n Claim your free listing on <\/span>Google My Business<\/span><\/a>. Encourage reviews on sites like <\/span>YellowPages<\/span><\/a>.<\/span><\/p>\n If someone searches for “used car Minnesota,” then you’re more likely to show up if you sell used cars in Minnesota.<\/span><\/p>\n Google uses backlinks to your site from other websites as signals of your site’s quality. So links to your site from YellowPages help.<\/span><\/p>\n But buying backlinks from link farms or low-quality websites is more likely to harm your SEO than help it.<\/span><\/p>\n Try to build backlinks from trusted websites. Look to your local community. Can you sponsor a local event and get your link added to the local newspaper’s website?<\/span><\/p>\n Those websites are viewed as “trusted” sites, so Google will look favorably on the backlinks.<\/span><\/p>\n Google’s search results depend on Google’s ability to find the information it needs. Using search terms in the headline of each page is one way to help it do this.<\/span><\/p>\n You should also use those search terms on the page itself. That way, Google knows precisely what the page is about.<\/span><\/p>\n1. Get Involved with Local SEO<\/b><\/h2>\n
2. Build Backlinks from Trusted Websites in Your Area<\/b><\/h2>\n
3. Use Optimized URLs for Each Page<\/b><\/h2>\n