{"id":9644,"date":"2022-03-18T14:33:29","date_gmt":"2022-03-18T18:33:29","guid":{"rendered":"https:\/\/www.atyourbusiness.com\/blog\/?p=9644"},"modified":"2022-03-18T14:33:52","modified_gmt":"2022-03-18T18:33:52","slug":"what-is-reputation-management-benefits-and-examples","status":"publish","type":"post","link":"https:\/\/www.atyourbusiness.com\/blog\/what-is-reputation-management-benefits-and-examples\/","title":{"rendered":"What Is Reputation Management? Benefits and Examples"},"content":{"rendered":"\n

What people are saying about you offline or online affects your bottom line. Up to 94% of consumers avoid a business after seeing a poor review<\/a>.<\/p>\n\n\n\n

Your response to these reviews also shapes the consumer perception of your brand. You can leave a negative or positive impression depending on your presentation.<\/p>\n\n\n\n

For this reason, brand reputation management has become increasingly important. After all, influencing thoughts and habits is effortless on social media. However, you might be as receptive without knowing its benefits.<\/p>\n\n\n\n

Do you want to know more about reputation management? Read on and find out how it can improve your business:<\/p>\n\n\n\n\n\n

What Is Brand Reputation Management?<\/h2>\n\n\n\n

Reputation management requires tracking how the general public reacts to your brand. It also includes influencing and improving opinions, especially amidst crises.<\/p>\n\n\n\n

Most brand management efforts today happen online. Businesses use social media as a fundamental part of their marketing strategy. Through these platforms, they can maintain a favorable image.<\/p>\n\n\n\n

Every employee and associated personalities carry the brand everywhere. They must be aware, which is why they need training. Look for resources for more information<\/a>.<\/p>\n\n\n\n

Why Is Brand Reputation Management Important?<\/h2>\n\n\n\n

Businesses can better handle their reputation with the right business reputation management strategy. It allows them to manage negative press and suppress fake information. Here are some other advantages.<\/p>\n\n\n\n

Reduced Marketing Costs<\/h3>\n\n\n\n

Word of mouth is a powerful marketing tool. Instead of doing the heavy lifting yourself, your customers help you out by recommending your business to other people. Best of all, it\u2019s technically free.<\/p>\n\n\n\n

Improved Credibility<\/h3>\n\n\n\n

Thanks to social media, consumers can form an opinion on anything. They can judge a brand from a single piece of news without being customers themselves. <\/p>\n\n\n\n

When you manage your business image properly, people will gain a favorable impression of your brand. Social proof is a strong driver of purchasing decisions. What they say about your business will affect others\u2019 opinions.<\/p>\n\n\n\n

Boosted Sales<\/h3>\n\n\n\n

Around 95% of consumers read reviews<\/a> before making purchasing decisions. When they go on the internet to look you up, what would they see? Make sure they\u2019ll trust your brand with the help of your online presence.<\/p>\n\n\n\n

Improved Business Relations<\/h3>\n\n\n\n

A solid public relations marketing strategy can also help you land valuable contracts. Organizations do research of their own, as well, to see if a company is a good fit. If your brand has a stellar reputation online, they\u2019re more likely to do business with you. <\/p>\n\n\n\n

Real-World Example of Reputation Management<\/h2>\n\n\n\n

How did other companies handle their reputation? Every brand is continuously managing its image without you noticing.<\/p>\n\n\n\n

An example of a decent response to a crisis is KFC\u2019s FCK campaign in the U.K. They apologized for shutting down stores due to a chicken supply shortage.<\/p>\n\n\n\n

Taking the situation in stride helped the brand earn more loyal customers. The best part is the ad also won several awards<\/a>. <\/p>\n\n\n\n

Invest in Reputation Management Now<\/h2>\n\n\n\n

Reputation management is a continuous process. Every action corresponds to either a negative or positive reception. As such, the best business strategy also deals with reputation management.<\/p>\n\n\n\n

Did you find this guide helpful? To learn more, check out our other posts today.<\/p>\n","protected":false},"excerpt":{"rendered":"

What people are saying about you offline or online affects your bottom line. Up to 94% of consumers avoid a business after seeing a poor review. Your response to these reviews also shapes the consumer perception of your brand. You can leave a negative or positive impression depending on your presentation. For this reason, brand reputation management has […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,16],"tags":[],"_links":{"self":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/9644"}],"collection":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/comments?post=9644"}],"version-history":[{"count":1,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/9644\/revisions"}],"predecessor-version":[{"id":9646,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/posts\/9644\/revisions\/9646"}],"wp:attachment":[{"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/media?parent=9644"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/categories?post=9644"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.atyourbusiness.com\/blog\/wp-json\/wp\/v2\/tags?post=9644"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}