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Strategic Plan Template


Develop a strategic plan for operating your business




Strategic Plan


Mission Statement

A mission is at the core of why you are doing the work you do. A mission statement reflects purpose and may include some strategy reflection.

Vision Statement

Vision is a long range picture of how the result will be if you are successful.

Problem Statement

Many planners include a problem statement in their strategic plan. A problem statement summarizes key issues facing the county, and provides a helpful backdrop to understand strategic choices.

SWOT Analysis

SWOT = Strength; Weakness; Opportunity; Threat

Can be done at both the internal and external levels. SWOT provides additional context for strategic decision making.





Strategies


Goals

Goals are simply a clear statement of the mission, listing the accomplishments that are to be achieved if the mission does become real. Target objectives are even clearer statements of the specific activities that are required to achieve the various goals, starting from the current status.

Objectives

Address the difference between where we are and where we want to be by listing out what we do to achieve the goals.

Action Plans

Translate the Strategic Plan into implementation steps.





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