1.0 Executive Summary
[Summarize your key points about your business plan.]
2.0 Company Summary
[Describe your company in detail, who you are and where you operate.]
2.1 Start-Up Summary
[Summarize you Start-Up Table numbers that include both expenses and assets.]
3.0 Services
[Describe the products and / or services that your company offers and how they are provided and by who. Also, include plans for any future service offerings.]
4.0 Market Analysis Summary
[Describe the different groups of target customers that are included in your market analysis and then explain in detail why you are selecting this demographic.]
5.0 Strategy and Implementation Summary
[Summarize your organizational strategy for target marketing, various sales and marketing activities, along with product and service development with an objective of building a focused and consistent sales and marketing strategy. ]
5.1 Sales Forecast
[Explain the Sales Forecast Table.]
5.2 Milestones
[Describe the milestones that are laid out in the Milestone Table.]
6.0 Management Summary
[Describe the management and personnel structure of the company, including any openings that need to be filled.]
7.0 Financial Plan
[Summarize the financial aspects of your Business Plan.]
7.1 Start-Up Funding
[Explain where your funding will come from and if it will be an investment or a loan. Also, include how this funding will be sufficient to cover all start-up cost requirements that are included in the Start-Up Table.]
7.2 Projected Profit and Loss
[Explain all the key points of your Profit and Loss projections. For example, break down the percentage increase in sales and profits, your gross margin, and important budget items.]
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