What do all of your existing and potential future customers have in common and how do you get more customers?
A POWERFUL MARKETING TACTIC
Answer: They all have birthdays and their number one choice for celebrating their birthday is at a restaurant.
So the chances are that your customers are going to be celebrating their birthday at a restaurant. By recognizing
their special day with an offer they cannot pass on you will increase your chances of seeing a return visit along
with their friends and families.
It does not take a lot of money to start a restaurant birthday loyalty program. Start slow and build yourself up and you
will see significant results over time. It is the most effective type of marketing per dollar spent.
The largest asset in any business is the relationships that are developed over time with customers. As a restaurant owner
it is very important to continue building a close relationship with all your customers. An easy way to accomplish this is to
develop a restaurant loyalty program based on birthdays and other relationship marketing.
Case Study:
Year 1 restaurant sales increase: +$75,000 (up 14%)
Year 2 restaurant sales increase: +$129,000 (up 20%)
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