Whether you’re building homes, offices, or even bridges, a good website can make website lead generation a cinch. Read on to find out how.
If you own a construction company, you may have explored some digital marketing solutions. Whether it was pay-per-click advertising, email marketing, or social media marketing, every digital marketing strategy revolves around one thing: your website.
Website lead generation is a two-step process. First, you need to drive traffic to your website. Second, you need to convert that traffic into leads.
A conversion usually occurs when someone fills out a form or contacts you.
If you want to turn your construction website into a lead generating machine, here are 10 hacks you should apply as soon as possible.
1. Don’t Hide Your Contact Number
Keep your phone number where your visitors can see it. Most businesses put it in the top right corner. Use a large font and easy-to-see colors to draw people’s attention.
2. Build Trust with Images and Testimonials
When someone lands on your website, they need to know you’re legitimate. You can promise anything you want. But nothing will build more trust than what your real customers have to say.
When doing business, ask your happy customers to provide testimonials. Make sure they are okay with you putting them on your website. Put at least one testimonial on your homepage where people can see it.
3. Make it Mobile-Friendly
According to Google, 53% of website visits are abandoned if a mobile site takes longer than 3 seconds to load. If you haven’t considered how your website looks on mobile, test it.
More and more people are relying solely on their mobile phones to get online. Your website should be easy to navigate and understand, no matter the size of the screen.
The best way to make your website mobile friendly is to make it mobile-responsive. That means all the assets on your website reorder and resize themselves automatically to fit the device.
4. Put Contact Forms on Every Page
Contact forms make it easy for people to convert without calling you.
You can build forms using HTML. If you don’t have any coding skills, there may be plugins you can install on your website.
5. Use Calls to Action
Sometimes people land on a website and they don’t know what to do next. Make sure that doesn’t happen on yours. Use call to action language to tell visitors to click, call, or fill out a form.
6. Optimize for Search Engines
Ensure all your SEO attributes are present on every page. Attributes like H1 tags, meta descriptions, and alt tags make it easier for search engines to crawl your site.
7. Take Notes from the Pros
Don’t be afraid to spy on your neighbors. If you like what they’re doing, imitate it!
Check out the Bridge Brothers’ website to learn more about how to do website lead generation right.
8. Use Live Chat
Like contact forms, live chat is another low-stakes way for visitors to convert. You can connect your live chat to a real person or a bot. You can also do a combination of both.
9. Build Beautiful Landing Pages
The average landing page conversion rate is 2.35%. But the best landing pages convert over 5% of visitors.
Landing pages are special web pages built just for conversions. You can share them on social media or in emails to increase your conversion rates.
10. Test Everything
If it’s worth doing, it’s worth testing, too.
When you make changes to your website, test the results for a period. If you see a jump in traffic or conversions, you’re on the right track. If you see a dip, reassess your changes and go back to the drawing board.
Improve Your Website Lead Generation
Website lead generation is easy when you have a clean, functional website that loads quickly and has plenty of conversion assets. There are other strategies you can try, like blogging, to get more traffic.
Looking for more lead generation tips? Check out the Marketing section of At Your Business.