Sales of pet food in the US earned close to $30 billion in sales within the last few years. If you’re trying to sell dog food, you might be wondering how to capture some of that cash.
While there’s tons of great marketing advice out there, a lot of it is generic. You need a guide that’s specific to pet food marketing.
Our four industry-specific tips are going to show you how to grow sales of your dog food brands. Keep reading to learn how you can have the most successful sales year ever!
1. What Makes You Unique?
Does your brand offer food for different stages of a pet’s life? Is it all-natural and needs refrigeration?
Does your brand have a second step, like an added gravy pouch? Does your brand offer great nutrition at an affordable price?
Figuring out your unique selling proposition will help you find your target audience.
2. Send out Samples
You’ve heard that phrase “you’ve got to spend money to make money”? Sending out samples falls under this category.
Word of mouth can help you in a big way. Find a or a vet that will allow you to offer samples to the public.
Participate in pet fairs or charity events. You can even give away samples, like Alpha Paw products, at pet shelters.
3. Social Media Is Free Advertising
On the opposite side of the spending money to make it coin are opportunities for free marketing. Social media is just that — and is more important than ever for small businesses.
Social media marketing increased awareness for 90% of brands that have used it. Plus they’ve boosted their sales by 50% over two years.
If you’re looking for those types of numbers, make a few social media accounts. Start a blog or a newsletter to build authority and community.
Bonus: ask fans and followers for photos of their pets. You get free content and your customers feel connected to you!
4. Attend Events
We mentioned events before but it’s worth repeating how great they are for free exposure. Fairs, weekend farmers’ markets, and more all offer great opportunities for you to get exposure.
You don’t have to set up a tent and give out tons of goodies. Even walking around in brand t-shirts can help amplify your message.
Tie all of our tips together by offering samples with your social media information on them. Talk to pet owners about what they’re looking for in dog food and talk up your brand’s unique selling points.
Marketing Dog Food Brands the Easy Way
If you follow our four tips for marketing dog food brands, you’re sure to see a boost in sales. Be patient, keep testing your methods, and use what works best for your business.
Marketing your unique product can be challenging, but we’re here to help. We want you to succeed no matter what your business is.
Whether you’re building your business from the ground up or want to keep your legacy brand fresh, check out for the best tips and tricks!
