You’re ready to start an online business helping people with their social media marketing but how do you get started?
You know you’re great with social media and know how to get results for your clients but it’s starting the business that you need help with. Learning how to start a social media marketing agency doesn’t have to be daunting.
Continue reading this article and we’ll walk you through how to start a marketing agency for social media.
How to Start a Social Media Marketing Agency
As you read here about generating top-of-funnel leads, you shouldn’t get ahead of yourself. There are still some things you need to get in place before you can start working on your business.
Choosing Your Company Name
Choosing a company name is one of the most important parts of your business because it gives people a feel for what your business is about. If your business name is something like Quick and Easy Social Media you’re giving off a very different vibe than if your name was Boutique Social Marketing Agency.
You also need to check and make sure the name is not already taken. You should secure your name by trademarking it as soon as possible. Make sure you will be able to use it for all areas of marketing and not just your business name as well.
You never know when you might want to expand your business further and having full rights to your name for t-shirts, websites and more is key.
Setting Up Your Business Entity
Before you start doing business, figure out whether you want to position yourself as an LLC, DBA or a corporation. You’ll need to speak with a professional to find out the benefits to each of these business entities but it is key that you take care of this as soon as possible.
Developing Your Business Plan
Your business plan isn’t just a plan that you say out loud. You need to write up an official business plan so that you can use it to make important decisions. If you forget what you’re working toward and what your plan is, it is easy to get into analysis paralysis trying to figure out what your next move is.
If you’re trying to grow your business and you need to get a business loan or to sway an investor, you also need to have a business plan that will show them you’re serious about your business and know how to move it forward.
Setting up the Essentials
Now that you know what you’re doing and how you want to do it, you need to figure out all of the tools and equipment that you need for your business.
When it comes to starting your social media agency, some of the things you might need are an automated social media posting tool. You should also look into finding a good autoresponder that will allow you to get your marketing message out to people on your list.
You may also want to hire a copywriter to take care of writing all of the social media posts for your clients. In the beginning, you can take care of copywriting on your own if you are good at it but when your agency starts to grow, you’re going to need some help.
Marketing Your Business
Your business plan should have a section about marketing your business but you should always be on the lookout for more ways to get the word out about your business.
While you should be using social media, don’t be afraid to use other means of advertising. Social media should only be one part of getting the word out about any business.
Pay attention to what means of advertising is getting you the best results so you can focus on that area and continue to grow your customer base.
Setting Up Your CRM
When you’re marketing and growing your business, you need to make sure you have a CRM. CRM stands for customer relationship manager and will allow you to keep track of where people are in the sales process.
You’ll be able to see who is ready for a sales call and who you should keep nurturing. If you fail to follow-up or have your systems follow up, you’re going to miss out on conversions which will cost your new company money.
If you aren’t sure how to best set up your CRM, you can find a company that will help you through the setup process so you don’t have to get distracted learning a new tool and system.
If you want to stay at the top of your game, you’ll need to keep learning. Attend conferences, network with industry leaders and find out what is trending for the year.
If you fall behind on learning then you’ll soon find yourself falling prey to the competition. When you focus on learning and growing your ability to deliver to your clients, you won’t have to worry about the well of leads running dry.
You’ll soon have clients referring their friends to your agency which will create a vacuum of leads that are already warm and ready to go.
Building Your Business
Now that you know how to start a social media marketing agency, it’s time to keep building your business. We have more articles that can help you grow your online presence and more. Bookmark our website so you don’t miss any of our great reads.