You can look in a lot of different places to find marketing tips for your garage door business. There’s a good bet that they will all have different advice.
They’re not wrong, it’s just that there are countless marketing strategies you can use to build your business. That can cause you to try every single one and find yourself frustrated when they don’t work.
What you want to do is make sure that you’re focusing on the right marketing strategies that work. Read on to find how you can do just that.
Understand the Buying Cycle
For a local business like a garage door company, you want to be able to reach people when they’re thinking about replacing, repairing or installing a garage door.
In your marketing, you want to do two things. Get in front of people who aren’t thinking about a garage door now, and be first in line when people are ready.
There’s a process that people go through before they commit to doing anything.
They may talk about it for years or they replace the door much sooner if something’s broken. They way, they buy is they think about it for a while.
Then, they’ll start to research. They may ask friends for a referral. They’ll look online at various garage door styles and companies. They’re also likely to consider a company they’ve heard of before, either through ads or word of mouth.
They’ll eventually make a decision to take action and call.
In the case of a repair, the cost is lower and it’s necessary to take action now. A potential customer is likely to search online and look at a few websites before scheduling a repair.
Combine Online and Offline Activities
The more effective you are at reaching people at various stages of the buying cycle, the more customers you have.
It creates a steady flow of new business for you so you’re not reliant on repeat and referrals to grow.
You’ll want to combine online and offline activities to reach people at various stages of the buying process. It takes between 5-7 times to reach someone before they remember your brand. You want to be creative and reach them often and at every stage.
Assess What’s Working for Your Business Now
You should have a system in place to find out how people are finding your business. If you don’t your first step is to do that now.
It could be as simple as asking people how they found you when they call in. You could also have a form that they fill out, whether that’s online or off.
The reason why it’s so important to do that is that it allows you to find out what marketing strategies are working. That gives you a guide as to where you focus your efforts.
You’ll continuously assess and adjust your marketing strategies. You want to look for small improvements, which add up over time.
The mistake that business owners make is that they’ll try something for two weeks, decide it doesn’t work, and move on to something else.
You want to assess improvements and adjustments in 90-day increments. That gives you enough time to see enough improvement to continue that strategy or not.
Evaluate Your Target Market and Messaging
While you’re assessing your marketing, it’s a good time to review your target market and the messaging you use to reach them.
Your target market can be as simple as homeowners in a 30-mile radius. That’s ok, but there are many types of homeowners in that area.
There are married couples, couples with kids, single people, and they all have different needs and incomes.
They all respond to various messages differently. Get specific with your target market. You aren’t leaving money on the table by doing so. Rather, you’re going after a more specific set of people who can relate to your business.
For example, you may decide to target first-time homeowners who need help installing, repairing, or replacing garage doors.
There’s a good chance that they don’t know much about garage doors. You can position your company to educate them on the type of garage doors and how a garage door opener operates.
Get Your Website in Order
You now have a solid foundation to market your garage door business. It’s the gateway to your business. If people learn of your company through offline activities, they’ll look at your website.
You want your website to present the best of your business. A modern and clean design will go a long way to impress customers.
Invest in SEO and PPC Ads
You want to drive traffic to your website. Two ways to do that are through SEO and PPC ads.
SEO takes a long time to develop, but with consistent work, you can appear at the top of search listings. PPC ads are great for the short term because you can appear at the top of search results in a shorter amount of time.
Have Referral Partnerships
Referral partnerships are great to have to build a business in your local area. Real estate agents, contractors, and architects would be potential partners.
Start a Blog
A blog can help you educate your customers and build trust. It’s also great for SEO because you have a chance to appear in search results for more keywords.
For example, you can also educate them about Cornell roller garage doors. Visit the site to see how Cornell educates customers about insulated roller doors.
Get Involved in Your Community
Getting involved in your community is a great way to show that you care about what’s happening in the area where you do business.
It’s also a great way to get in front of potential customers and build name recognition.
Marketing Tips to Make Your Business Grow
When you’re trying to grow a garage door business, it’s easy to get sucked into the latest marketing trends. You have people telling you to make YouTube videos, invest in SEO, get on Facebook and on and on.
These things do work, but you have to become a master at them in order to be successful. That’s why you want to pick a few marketing strategies and do them better than anyone else.
After absorbing all of the marketing tips given here, you may decide that you want to hand marketing off to someone else. Read this article to help you decide to hire a marketing firm or not.