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Top 7 Corporate Gifting Ideas to Promote Brand Awareness

The corporate gift market is worth $125 billion and with good reason: corporate gifting can promote brand awareness and foster strong relationships with employees. Yet which employee gift ideas are worth your time and which could send the wrong message?

Giving gifts is a minefield even outside of work. When you want to give gifts to your employees or clients, the relationship’s importance puts additional weight onto the matter.

In this guide, we’re going to take a look at the best corporate gifting ideas of 2020, so that you can give the right gift every time. Ready to establish yourself as a prominent brand and building better relationships with employees? Read on!

1. Personalized Items

If you really want to forge a connection with an employee, giving personalized items is hard to beat. Why not create shirts for your team that feature your company’s branding and the employee’s names? 

Don’t think of these items as being a uniform: instead, think of them as corporate swag that your employees can wear out in public with pride. This kind of practice is very common in tech companies, where swag packs are de rigeur. 

These items should be well-designed and in-keeping with your company’s ethos: for example, if you are a young and trendy company, model your shirts on youth culture. These gifts can build great connections while also serving as advertisements for your company: the best of both worlds!

2. A Selection of Local Products

If you’re a company that’s proud of your regional identity and strongly reflects where you’re from as part of your image, giving a gift hamper of regional products is a fantastic option. 

These gifts are perfect for clients and can help build brand awareness around your company. If you’re based in Wisconsin, why not create a gift hamper containing a selection of cheeses; if you’re from Sonoma County, give a selection of wines.

Giving premium gifts like these helps you build a reputation as a premium company, no matter your industry. You could also consider giving local products to employees who have performed well, as few would turn down free luxury foods and drinks.

3.  Small Plants

Small plants are a fantastic gift for clients and customers alike. There’s a very real memetic message behind the plants: growth. When you give a plant, you’re symbolizing the growth that you achieve with them, be they an employee who’s a vital part of your team or a client with whom you do business.

We’d recommend avoiding large plants like Japanese Peace Lillies or the like. Instead, look to small, easy to care for plants like succulents. Succulents are a particularly good example as they don’t need too much water and purify the air around them, so you’re helping improve air quality for your recipient, too!

4. Branded Coffee

What’s the first thing you do when you roll into work? We’re willing to bet that you make a cup of coffee to give you a boost. We’re also willing to bet that you can easily call to mind the exact brand of coffee that you have in the office.

What if this coffee, in someone else’s office, had your company’s name on it? Wouldn’t that be a huge advertisement for your company?

Giving branded coffee to clients is great for two reasons. First off, it’s a thoughtful gift: many of us drink coffee every day. Secondly: they’ll never forget your brand and will associate it with wakefulness and dynamism.

If you’re struggling for corporate gifting ideas, buy white label coffee and put your brand on it. You won’t regret it.

5. Challenge Coins

If you’ve ever served in the military, you’re probably familiar with challenge coins. These prove membership to a certain organization and serve to boost unit cohesion.

You can bring this air of military discipline and collective identity to your company if you create challenge coins that bear your company’s branding. These coins are also highly collectible and if your company becomes a huge success, your challenge coins may become collector’s items of the future.

If you’re wondering whether custom challenge coins cost too much to serve as everyday gifts, don’t worry. These coins are fairly cheap to design and produce, so you won’t be breaking the bank with this memorable gift.

6. Battery Chargers

If your employees or clients are always on the go, a battery charger is a very thoughtful gift. These items store charge and let you charge up your phone or tablet without having to find a power socket.

Giving these gifts to clients or employees shows respect for their work and will make their lives easier, especially when they’re out on the road. If you add your company branding to the charger, they’ll also serve as small, subtle advertisements for your company that others may take notice of.

7. A Refillable Water Bottle

Refillable water bottles are all the rage and have been for quite a while. They help the environment and help us stay hydrated. 

According to research, over 40 percent of Americans don’t drink enough water. This can have deleterious health effects. Giving a water bottle to a client or employee shows that you care about them and want them to put their health first.

As with the other gifts on this list, it’s also easy to integrate water bottles into your branding. Put your logo on the water bottle and every time someone drinks from it, they’ll be reminded of your company and its wider branding efforts.

Corporate Gifting Needn’t Be a Minefield

It can be easy to get in your head when you’re putting together corporate gifting ideas. Yet as this list has shown, it needn’t be this minefield: it’s easy to find thoughtful gifts that bear your branding and can help build stronger bonds.

If you’re interested in reading more interesting articles like this, be sure to check out the rest of our blog!