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11 Surprising SEO Facts You Probably Didn’t Know

Are you still wondering whether or not SEO is worth it for your business? 

It might feel better to keep things the way they are, but make note that the world is shifting in a digital direction. Ecommerce sales jumped up 25 percent during the pandemic, and that has set the precedent for an even larger increase in the near future. 

So, while it may seem a little superfluous to invest in digital marketing, the world is starting to demand it. We’re going to take a look at some SEO facts today, giving you some insight into some areas of SEO that you might not have been aware of. 

Let’s get started. 

1. Blogs Are Business Assets

15 years ago, a blog was just something that a person used to voice their thoughts and feelings. Now, however, it’s an element of business. 

Blogs are the vehicles of content distribution. Content distribution is the way that businesses get search rankings. Search rankings are the way that people are granted visibility online. 

So, a blog isn’t something to trifle with. It could be the thing that takes your business into the next bracket. That said, writing and managing an effective blog can be a little tricky. That’s why it’s a good idea to work with a company like http://seojet.net/ to get your campaign in working order. 

2. Keyword Research Reads Minds

Okay, this might not be entirely true. It’s close, though. 

When you do accurate keyword research, you see exactly what people in your target demographic are looking for. The keywords they choose indicate their desires. 

It’s like an ever-accurate survey that reaches out to billions of people in real-time. If you ever need an idea on what products to sell, marketing tactics to use, or anything else related to sales, keyword research can queue you in. 

3. The Top 5 Results Hold All Value

Well, they hold around 75 percent of the value. 

It turns out that around three-quarters of people will wind up clicking one of the top five results of a Google search. That means that you have to find a way to get into those results on a number of keyword searches. 

If you can’t land in those results, you won’t see much difference in your sales. The nice thing is, investing in SEO can get you into those positions without much trouble. 

4. SEO Offers Data on Almost All of Humanity

Of the almost 8-billion humans on this planet, around 75 percent of them make searches online every year. Most of those searches happen right on Google. 

While it’s a little eery that a website can collect data on the entirety of humans that use the internet, it’s true. What this means for the small business is that you can get insight into almost every niche available. 

You can research the efficacy of products with certain demographics, find techniques used in different parts of the world, and more. Most importantly, you can have a clear idea of what the people in your area are buying. 

5. Secondary Search Engines Might Help

We spend most of our time optimizing for Google. That said, other search engines offer access to 30 percent of the internet’s users. 

If you’re struggling to find your demographic, you might be able to get some traffic by optimizing for different search engines. It’s a long shot, but your people might have grouped up and started using Bing! for some reason. 

You never know, so it’s worth a look. 

6. More Pages, More Chances

If you’re still on the fence about a blog, make a note of the fact that blogging gives you around 500% more pages that get indexed by Google. 

That means five times more chance of getting ranked and noticed by new customers. While the quality of your content is what shines through the most, there’s definitely strength in numbers. 

So, regardless of the quality of your blog, it’s a good idea to have one. If you can optimize for local searches when you’re starting out, you’ll have a good chance of outshining the competition in your area that hasn’t invested in SEO yet. 

7. SEO Outshines PPC

PPC advertisements are a popular way to market yourself online, and they can be very effective. 

That said, SEO wraps site function and user experience into itself. A great advertisement won’t do much for a site that doesn’t work. Further, organic search traffic builds trust with users. 

They assume that you are reputable if you rank well. On the other hand, people are skeptical of advertisements. 

8. There May Be a Social Media Connection

Google doesn’t list social media success as one of its ranking factors, but there’s a correlation between social media activity and search rankings. 

Whether it’s the fact that a following gives you a better chance of successful content or something else, the fact is that there’s a positive relationship. So, if you’re looking for a little boost to your rankings, try to engage your social media audiences. 

9. Videos on Your Home Page Work

For some reason, websites with a video placed on the home page have a much higher chance of being the top result on Google. If you’re a business that could benefit from a personal video that details your staff, go ahead and make one. 

You might see a near-immediate boost in rankings as a result. 

10. SEO Is Free Advertising

You might not have thought about it like this, but search results are longstanding advertisements for your business. They’re trustworthy ads that can sit in the rankings as long as you maintain them. 

While there’s some money put into the process of getting search rankings, they sit there free of charge. That means they last, the investment you put in starts to seem a lot smaller over time. 

11. The Digital Era Is in Full Swing

Whether we like it or not, business is done online. If it’s not done entirely online, it definitely starts there.

People make searches before they walk into a store. They do their research, and that research can only be done online. So, having a good web presence is essential. 

If you slack on keeping a healthy website, you’re going to start feeling it in your wallet very soon. 

Need More SEO Facts?

We hope these SEO facts were helpful to you. There’s a lot that goes into the process of optimization, but it’s well worth it when you start to see results. 

We’re here to help you learn how to use SEO. Explore our site for more insight on digital marketing, facts about SEO, tips for using SEO, and more.