Are you wondering which kind of label and package design styles pop off of the shelf? Take a look at these 12 tips to get more customers to stop and look at what you have to offer.
The label and package are the first things a customer sees before purchasing a product.
If the packaging is not up to par, your product might not resonate with consumers.
In order to avoid this issue, you need the right package and label. Below are a few label and package design ideas that will help you design the perfect packaging.
Read on to get started.
1. Don’t be Afraid of Simplicity
Everyone knows the old saying less is more, of course, this also applies to the packaging and labels of products.
You don’t want to overwhelm customers with a label that is too busy and overcrowded because it might create the opposite effect.
As you design the label, think of what information the consumer needs to know and nothing more. If you do this, you have a better chance of holding their attention.
2. Hold Their Attention
There is a study that claims the average person has the attention span of 8 seconds, which is the same as a goldfish. This means you only have a few seconds to make an impression on the consumer.
When thinking about the label and packaging, you should think about how you will hold their attention. You should consider a label that is timeless and not too trendy because it could get outdated.
3. Make it User-Friendly
Let’s use the glass ketchup bottle for this example. Although the glass bottle seems elegant and presentable, it does present some challenges for the user.
If you wanted to get ketchup out, you had to flip upside down and bang on the bottle. To solve this problem, the company re-designed a plastic squeezable upside-down bottle.
When you design the packaging for your product, think about the ketchup example to ensure you create something user-friendly.
4. Add a Little Humor
When you think about the design, find a way to make it fun and bring a smile or even a chuckle to the consumer’s face. This could be done by adding a little humor, think of putting a riddle on the outside with the answer on the inside.
Think of the last product packaging or label that made you smile, and deconstruct what made it special.
5. Be Honest
There’s nothing more disappointing to a consumer than being lied to. How many times have you been presented with a photo of a product on the packaging only to open it and discover it looks nothing like the picture?
Keep this in mind during the design process. You should always present your product with honesty and never make the product seem better than it is.
This will make you lose your credibility.
6. Don’t be Afraid to Break the Rules
You probably know the saying “rules are meant to be broken” so don’t be afraid to do so with your packaging.
We’re referring to traditional packaging rules and conventions. If you have a more creative way to package toothpaste why not try it out. This will only bring more attention to your brand.
Make sure you do it in a way that makes sense for your brand and doesn’t steer the concept too far off.
7. How Will it Look on the Shelf
If your products are sold on a shelf, you need to take into consideration how it will look on the shelf.
Think about it, with so many products being sold, your product might wash away in the background if the label and packaging don’t stand out.
The packaging has to attract consumers from far away and the label should catch their eye from up close.
Ravenshoe Packaging, for example, focuses on creating eye-catching counter displays.
8. Pick the Right Colors
Don’t overdo it with the colors. The right color palette is key.
If you sell cleaning products, you don’t want to present them with colors that might make them seem edible.
Also, too many colors might steer you away from the . You want to pick a color palette to properly represent the product and catch the attention of the customer.
9. Go Green
These days more than ever, consumers want to be conscious about the environment and reducing waste. With this in mind, your label and packaging should also go green.
Creating eco-friendly packaging not only will help the environment, but it will also boost sales. Try to incorporate your commitment to going green somewhere in the label so those who are interested can easily find it.
10. Packaging Has a Responsibility
Even if you want to be creative, innovative and break the rules, you still have to package responsibly. Delivering products in the appropriate package should be your number one priority.
Food and other edible products need to be packaged in an airtight container to avoid contamination and bacteria.
Delivering products responsibly should also be a top concern on top of creating an original label.
11. Consider a Sneak Peak
If you want to show your customer they will get the exact product that is advertised on the package, then give them a little sneak peak.
This tactic works well with edible products such as cookies if you want to show the real product instead of a picture. It eliminates consumers having to read the label to figure out what’s inside.
12. Sell a Lifestyle
Nothing attracts consumers more than when a product sells them a type of lifestyle. If you want to sell a luxurious product, you’ll have to make sure the package reflects this.
Think of how luxury brands wrap expensive handbags. It makes the customer feel special and like they invested their money well.
This is what you should have in mind when you want to sell a lifestyle rather than just a product.
Try a New Label and Package Design Style
There are many label and package design ideas to pick from. Choose the ones that make more sense for your products.
If you enjoyed this article, we have more where this came from. Check out to learn more creative ways to improve your business.
