Are you a professional in the beer industry that is wondering what to expect when it comes to craft beer in 2022? After the pandemic, so many industries and businesses needed to adapt, the beer industry included.
However, this is still a growing industry. To learn more about some of the top trends you can expect to see this upcoming year, check out this guide. Stay ahead of these trends for success in this industry this year.
1. Outdoor Seating Spaces Continue to be Important
As a result of the pandemic, outdoor spaces became more important than ever for restaurants, bars, and breweries. This is expected to hold continued importance in coming years, as outdoor spaces not only allow for safer gatherings, but they offer people more space and fresh air. Utilizing outdoor spaces can allow breweries to expand their occupancy levels while allowing for days for customers to enjoy in the sun and bring their dogs or hang out in an outdoor environment at night.
Building out a patio or beer garden space can be well worth it and can pay off as you are allowing your customers more options. You can get creative using any outdoor space you have such as sidewalk seating or setting up seating and gathering spaces in your parking lot. Check with your local government to make sure you are violating and regulations and get permits where necessary.
2. Bring on the Food
More and more breweries are creating food menus and offering at their breweries to allow customers to stay longer and get a meal with their beer. In some areas, offering your customers food at your breweries is a must, but for those who are not required and are not already offering food items, doing so could bring the brewery experience to the next level. If you don’t have the ability to build out a kitchen at your brewery location, consider partnering with local food trucks to offer various food options.
This is a great way to make more, as your customers don’t have to leave to find food after a few beers. It can also help to make sure you arent serving tons of customers with empty stomachs. This is a great way to increase the time that customers stay at your brewery while increasing the size of their bill.
3. Seltzers on the Rise
With nearly every corporate beer company creating their own hard seltzers, craft brewers are doing the same. Seltzers offer a lighter option for those looking for a less fattening drink option or those that are not fans of beer which can really expand your customer base. Experiment with making seltzers to keep up with industry trends.
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Top Trends to Expect in the Craft Beer Industry This Year
If you are involved in the beer industry, make sure that you are keeping up with these top trends.
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