When 55% of consumers learn about brands through social media, having a strong social media presence is vital to the success of your business.
But this success hinges on your performance across social media. For new users and consumers to learn about your brand, your social media following needs to engage with your posts. This isn’t always easy.
Social media is constantly evolving. Figuring out how to gain popularity on social media has to be a dynamic approach too.
Keep reading to learn 3 steps to guarantee a popular social media post.
1. Analyze Your Engagement
Your existing social media is a good place to start. Look at what you’re posting on social media and how your followers react to it. Identify the trends that get your brand lots of engagement and the least engagement.
Incorporate these results into your next campaign. Do more of what you know your followers like, and less of what you know they don’t care for. For platforms like Instagram, Twitter, and TikTok the best engagement metrics are views, shares, and likes.
For your internet-based marketing, one of the best engagement metrics for engagement is the click-through rate (CTR). This is the number that results from dividing your clicks by your impressions. Check out The HOTH blog for more information on this.
2. Tailor Content for Each Platform
The culture of every social media platform is different. What works for one platform won’t work for another. If you want your social media posts to be successful, you have to tailor your content accordingly.
But don’t go and make more work for yourself than is necessary. While your content is tailored differently across platforms, the content itself should stay consistent. Similar graphics, messages, and campaigns should appear across your brand’s social media presence.
On social media apps, one of the best ways to boost popularity is to participate in trends. Keep an eye on whatever is trending (like dances or sounds on TikTok or joke formats on Twitter). When you see an opportunity to participate, do it, and watch your engagement boost.
3. Social Media Ads
Using ads on social media is not a failure for your campaign. Sometimes you have great content, but the right audience isn’t seeing it. Ads are a great way to solve this problem!
Paying for ads or sponsoring your posts means platforms use their algorithm to show your brand’s content to potential followers. The users who see your content then have an opportunity to engage with it, which they didn’t before they knew about it.
While ads cost your business money, they have a good ROI and are worth it if your social media accounts are struggling. They can boost your social media following and translate to increased sales.
Guaranteeing a Popular Social Media Post
It’s always disheartening when your social media post doesn’t get the traffic you hoped it would. But if you incorporate these steps into your social media strategy, you’re guaranteed to boost your social media engagement.
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