Have you been engaging with your audience and boosting your sales, but still can’t recover your bounce rate?
Are you going to meet your business goals this month, but still fail to keep visitors engaged? This is more than likely due to how your website is laid out.
A bad layout is one of the most overlooked reasons why your website isn’t earning you revenue. We have created a list to show you some of the digital business signs you have a bad website layout that you might not have noticed.
1. Slow Loading Times
Having a broken website with slow loading times can be a sure sign of a bad website layout. Poor coding practices as well as poorly planned images and graphics can all contribute to a page’s loading speed. Images that are too large or are not optimized for web display can add to the load time.
Not compressing your HTML and javascript can leave your website lagging behind. If your web pages are loading slowly and your competition is experiencing faster speeds this should be a red flag. As page loading speed is one of the biggest factors in user experience, it is important to ensure your website is running as quickly as possible.
2. Poor Navigation
If the navigation of a website is not properly laid out, then user experience can be hindered significantly. An example of poor navigation would be a website with a navigation bar that has navigation links crammed onto one line, or navigation links that are not visible from the start.
The site should also have a clear hierarchy, making it easy for visitors to find what they’re looking for by following a logical path. Navigation should also be consistent on every page, making it easy for visitors to find their way around the whole website.
3. Cluttered Layout
If your website has a cluttered layout, it could indicate bad website errors. Too many visual elements, different types of ads, and other distractions can overwhelm your visitors and reduce their level of engagement. A cluttered and complex navigation structure can be confusing and cause visitors to become distracted and frustrated, ultimately leading to a high bounce rate.
Additionally, large images, glyphs, icons, and infographics can further add to the clutter and interfere with the legibility of the content.
4. Inconsistent Design
A website with an inconsistent design can be a sign that its layout is bad. The first indication might be webpages with disparate motifs, colors, and fonts. All websites should have presets that give pages a unified design. If a website lacks cohesiveness in its appearance, it could be a sign that its layout is poor.
The inconsistent design also includes irregular navigation, as well as pages that don’t have a consistent structure. If pages’ content isn’t found in the same spot each time–or if important information is hard to find–the website might need an overhaul. If you’re looking for top-notch Boise web design services, be sure to do your research and choose a company with a proven track record of success in the industry.
Start Designing Your Website Layout Today!
Having a bad website layout can be a disastrous setback for any business. To ensure a good website experience, consider how to use whitespace, simplify navigation, avoid using auto-play on videos or music, and make sure all photographs are high quality. Need help? Reach out to a professional web designer today to review and make improvements to your website layout!
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