The benefits of signage to your business are greater than you might think. We take a look at 5 of the key benefits of business signage and see why it is something that your business really should focus on.
A noted author once said, “Labels are for filing. Labels are for clothing. Labels are not for people.” She was right. However, for businesses, it’s different. Nobody knows who are until you put a label on it. Or, for a business, a sign.
Business signage is an important element when starting or running a business. It’s an attractive marketing tool that gives a business a competitive edge and sets it apart from its competitors.
Let’s take a look at five key benefits of business signage to understand why it’s something your business should rely on.
1. Branding is a Key Benefit of Business Signage
Branding gives a company distinction by providing an image through identity-based strategy. Company logos, names, quotes, and packaging–all of which are a collection of brand elements that can be enhanced through signage.
Signs are accessible twenty-four hours a day. That means the company’s brand is continuously visible to customers and prospective customers.
And, depending on the colors used on the sign, can evoke emotional responses out of people, drawing them into the business. Shades of reds, yellows, and oranges are warm colors that project a warmer image.
So if a northern business owner wants to sell ski equipment or winter materials, using warm colors on its sign via brand name, logo, promotions, and so forth, psychologically infers that the temperature inside the business is much warmer than outside.
2. Increase in Sales
Traditional marketing can cost a business thousands. Businesses can cut marketing costs and increase sales by using outdoor business signs.
Fast food leaders like McDonald’s and Burger King exercise this strategy year round. The “2 for 1”, “$1 dollar menu“, “24-hour breakfast”, and “BOGO” verbiage used on their signs draws customers in daily.
Most people are impulse buyers. With the right sign–vms board hire, poles signs, or lighted business signs–companies can effectively increase sales by increasing traffic. In a survey done by Ketchum Global Research, 7 out of 10 respondents say they patronized a business because its sign caught their attention.
3. Foot Traffic
In metropolitan cities like New York, Vegas, Los Angeles, and Dallas, the right type of sign is important because it attracts foot traffic.
Most of these cities have downtown shopping areas where walkers need to see signs that are strategically designed and mounted.
For example, most coffee shops attract foot traffic with sidewalk signs or window graphics that pop with colors which evoke certain responses out of customers, usually a stop in the store that leads to a sale.
Other signs–fabric signs, plywood signs, and awnings–are also means of pulling in customers.
4. Go Viral
Yes, a company can go viral by using a business sign. Going viral means the sharing of something repeatedly until it is well-known by people who would normally never pay attention to it.
85% percent of customers live or work in close proximity to your business, usually within a five-mile radius.
Signs with catchphrases or cool marketing slogans are likely to be remembered and shared via word of mouth. Taco Bell did it by marketing with “Yo Quiero Taco Bell” signs and Dunking Donuts did it with “Everyone Runs on Dunkin” on their business signs. Both saw in influx of sales.
5. Online Connection
People like images. Business signs are images that can be utilized offline and online.
Creating a Facebook page for your business and using a picture of your business sign for can garner an online audience that could lead to new customers.
Use a Business Sign
Business signage provides conveniences that your business should take advantage of. Branding, increased sales, more store traffic, and connecting with prospective online customers are benefits served up by business signs.
Make sure your logo, website, and address are present and a use a sign.
Review our for more direction on developing your business.
