Is your company getting the most out of your print advertising?
Even in the age of digital media, the effectiveness of quality printed material remains strong. But quality print jobs require a quality printing company.
Keep reading for 5 key things to look for in a printing company.
1. Quality
Make sure you are checking the quality of work the print company is carrying out for you. Quality of the final work is going to have a large impact on your brand. A high-quality finish will have a lasting good impression.
Before committing to a company, ask to check through their samples. Most printing companies will have samples you can view on their website.
It’s better though if you can actually go in and look at the samples in person. You’ll be able to check things like paper quality, color consistency, and image quality. Make sure these samples match up to the quality you want.
2. Can They Deliver What You Need
Not every printing company will be able to deliver what you need or want. If you need leaflet distribution too, then only look at companies that do have this. Check the company website for details of exactly what services they offer.
Every company is different and will have different running processes. Make sure the company you choose will be able to fulfill your needs. This can range from material quantity and quality, material type and frequency.
3. References
You want to go into partnership with a printing company that puts its customers first. Make sure the printer has a track record of delivering what they promised. So ask for references, any reputable printing company will be happy to provide them.
Things to consider asking references are:
- How long does it take for them to return messages or calls?
- How do they resolve issues?
- How responsive are they?
- Can they provide customer education?
- Would they recommend working with this printer?
4. Fair Cost
While we all have budgets to work within, cheaper is not always better when it comes to printing. A quality finish is everything. By investing in a good company to cover your printing needs, you’ll save money in the future.
It’s because the work will be right the first time it’s done. You won’t have to pay to replace, redo, or fix a project. Research what price your request would usually cost. Then go with the company that will give you the best service for the money you’re spending.
5. Convenience
Make sure you have a convenient way to get artwork files to potential printers. Also, make sure they can send proofs to you with ease for review. You want to ask them how they like clients to upload graphics and ensure their system is easy to use.
Check their business operating hours so you can convenient times to pop in. Ask about picking up hours, or check their shipping options. You don’t want any stress or frustration when sending your art or getting your order.
Choose the Right Printing Company for You
So there you have it! Look out for these 5 key things and you’ll be sure to find the right printing company for your needs.
Make sure they have convenient business hours and are able to provide all the things you need from them. Check that their samples are up to the quality you’re looking for and always ask for references.
If you found this article useful, check out our other blog posts. Here we have tips for all your business needs.
