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5 Local SEO Ranking Factors Every Small Business Needs to Consider

Did you know that there are more than 25 million small businesses throughout the United States? So if you’re an owner of a local business, it’s essential to think about standing out from the crowd.

One of the best things you can do is improve your local SEO efforts. That way, you’re ranking highly on Google search results. And this means more traffic to your site.

But how do you do this? To make it happen, simply take advantage of these 3 local SEO ranking factors. Keep reading to learn more.

1. My Business Profiles

To start, work on your business profiles. In fact, this is one of the biggest ranking factors in the eyes of Google.

A business profile is your chance to control the marketing information about your company that displays on Google. To be successful, ensure you do the following.

  • Include the correct address, hours, and contact information
  • Include relevant keywords in the business title
  • Include the correct link to your website

Do these things and you have a great foundation for local SEO.

2. Gather Reviews: One of the Most Important Local SEO Ranking Factors

Next, focus on company reviews on Google. This is becoming an incredibly important factor in ranking for local SEO.

Do this by encouraging your satisfied customers to leave reviews. One way to do this by implementing a “Write a Review” button throughout your website.

The more high ranking reviews you can receive, the better.

As you do this, make sure you follow best practices. Don’t add fake reviews as these can result in penalties.

Never let your employees leave reviews. Customers who discover that your employees are inflating reviews won’t trust you.

3. Citation Signals

Last but not least, keep an eye on your citation signals. These are signals from other sources on the internet that verify your business’ details.

Think of Yelp or TripAdvisor. When these match up with your company’s information, this solidifies your relevance in the eyes of Google.

This is because Google’s crawlers are constantly scouring the web for information. So even if these sites don’t link directly to your site, this matching information can improve your rankings.

To make this happen, be sure that your information is correct on these platforms. The NAP (name, address, and phone number) has to be essential throughout the internet for this to work. If it’s ever incorrect, reach out to the site directly to correct it.

At the end of the day, validation from these widely trusted websites is incredibly beneficial in terms of local SEO.

For additional SEO help, check out SERP API.

Closing Thoughts

Congrats! You’ve learned all about local SEO ranking factors. It’s time to implement these changes now on your site.

Have questions or want to learn more? Reach out to our team of professionals today. We’re happy to help you take your company to the next level.