In the second quarter of 2020, Facebook reported it had nearly 1.79 billion daily active users.
Utilizing Facebook’s users is a great way to interact and engage with your target market. You might be wondering how much do Facebook ads cost? Well, not only are Facebook ads easy but they can cost very little or even be free!
For marketers, this is great news. Facebook video ads are one of the ways to get your content to the audience. There are over 4 billion video views happening every day on Facebook. This is one opportunity you do not want to miss out on.
Now that you know the facts on Facebook, how do you create successful Facebook video ads? Keep reading to learn how you can master the art.
1. Identify Your Market and Be Relevant
The first step to any successful marketing campaign is identifying your target market. Your business offers either a product or service that appeals to a certain group of people. Once you identify that group you can better meet their needs and interests.
You’ll need this background information to build a compelling Facebook video ad. When you’ve identified who you are trying to target, you’ll also need to be relevant. Touching on trending topics that appeal to your audience is a wonderful way to generate ideas.
2. Get Your Brand in Early
Try to make your mark in the first three seconds of the video. This will ensure that no matter how long they are viewing your video, they are being exposed to your brand. They will be more likely to remember your information and attribute the memory to you.
3. Inspire Action
Make sure to include your call to action. This isn’t just fluff. Everything you expose your audience to should be done with a purpose. While it’s important not to be too in their face with the sales pitch, you should inspire some sort of action.
Get to the point quickly too. It’s best if you can get across your objective within the first 10 seconds.
If you are feeling out of your element with these ads or need help with them, there are Facebook ad management services!
4. Optimize for Viewing without Sound
About 85% of Facebook video ads are viewed without sound. You’ll need to focus on how your visuals attract viewers. That means adding animations, bold visuals, and even text.
You’ll want to try to get the whole point across without the use of sound. When we are scrolling on Facebook, it’s often done in public places. Using sound is not always an option.
5. Interact with Viewers
Once your Facebook video ad has gone live, you’ll want to boost interaction. The more people who comment, like, and share the better! You can encourage more interaction but giving more interaction.
That means going back to the comments and reacting or replying to the customers who have already left remarks. Consumers are used to being talked to but not talked with. If you can make some conversation, you’ll likely build a better relationship with your audience.
Using Facebook Ads to Your Advantage
Now that you’ve got the run-down on Facebook video ads, it’s time to hit the drawing board. Always remember to follow your brand identity and be genuine. Viewers want to see interesting content but there is no reason you can’t make that value for your business!
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