Making an impact at conferences and trade shows is all about bringing your display A-game.
Too many business displays fail to make an impact on people. If you want to catch someone’s eye, it’s not with drab motifs and a bland message, yet that’s what most displays end up being comprised of. You need to excite people, to stand out among the crowd of other displays.
In this post, we’re going to tell you how to do that by giving you 5 crucial tips for making business displays that actually achieve their intended purpose. Read on and you’ll be the talk of the town at your next conference.
1. Go Big or Go Home
At a large trade show or conference with loads of other companies there, you need to stand out quickly. One of the best ways is to go big when considering your display options. We’re not talking about making it gaudy or imposing, but you should literally rise above the competition if you can manage it.
Look here to see what a 10-foot display can manage at a trade show. When attendees can see your display from afar, they’ll be more enticed to come to pay you a visit.
2. Making an Impact With Color and Light
When creating your display, you should try to think of ways to capture the attention of passersby. The colors you choose for the display will have a major impact on whether or not you can grab people right away or not.
If you don’t know about the psychology of color, then go here to read more about it. Basically, you can use color to achieve a very specific emotional tone with your business display. Of course, your display should be in-line with your branding or you’ll end up confusing people more than intriguing them.
3. Keep It Simple
Simplicity is everything at a business conference. You’ve really only got a split second to win people over, which is why going with a big, colorful display usually works. However, the message itself needs to be compact and impactful, so make sure you’re putting a lot of thought into your taglines.
If you’re making a product display, come up with one question or sentence that will have people thinking about it as they walk away. Try to plant a seed with your messaging.
4. Take Them On a Journey
The flow of your display should be sensible and exciting. Before you start designing, try to find out where you’re going to be on the conference floor. Create your layouts based upon how people will be approaching your booth and once they’re there, the fun can begin.
Attendees should be able to move seamlessly through your booth, absorbing all of the necessary information along the way. Take them on a journey with your booth.
5. Accessible Literature
No matter how amazing your business display is, not everyone will have the time to stick around and see what you’ve got to say. For the keen booth-hoppers, you should have accessible literature for them to take and peruse at a later time. If your pamphlets are well written and exciting, they’ll come back and spend more time at your display.
Business Displays Can Do a Lot
Business displays are a crucial part of networking at conferences. Now that you understand a bit more about making professional displays that can quickly entice people, you can get to work on your masterpiece. If you get it right, you’re going to do a lot for the success of your company.
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