According to the experts, trade shows arguably matter more now than ever before. In today’s highly digital world, trade shows give small businesses the opportunity to break through the competition and establish themselves in their niche.
The problem is that because so many business owners have focused on digital marketing above all else, they don’t always know how to approach the in-person marketing opportunity that is trade shows for businesses.
We’re here to offer some great trade show ideas that will get your creative juices flowing and inspire a well-put-together trade show booth of your own.
Read on for five trade show tips for your small business.
1. Go Big With Signage
When it comes to trade shows, the adage, “Go big or go home,” rings true. You want to make sure that your trade booth is well-branded and easy to spot from across the room to increase your foot traffic. Click here to start designing vinyl banners and other signage to make your booth stand out.
2. Create an Inviting Layout
Make sure that you’re using your trade show booth in an inviting and thoughtful way. Rather than putting your table of representatives at the edge of the booth, locate it in the back. This encourages trade show goers to enter your trade show booth, where they’ll learn more about your brand and your products or services.
3. Offer Incentives
People go to trade shows for two reasons: to make business-to-business connections or to access trade show-specific deals. That means that you need to come up with enticing incentives that will generate more business after the trade show ends. We recommend offering a deal that visitors can access when making an immediate purchase as well as a deal they can access by, say, signing up for your email list.
4. Put Together Demos
Trade shows do more than spread brand awareness. One of the benefits of trade shows is that you have an opportunity to show visitors what your products are and how they work. Put together demos to run throughout the day so that anyone who stops by your booth can see your products in action.
5. Don’t Neglect Your Social Media
Yes, this is an in-person event, but that doesn’t mean that you should neglect your social media. Run a pre-trade show marketing campaign on your social media accounts letting people know that you’ll be there. Then, continue to use any hashtags from your marketing campaign during the event and encourage (or incentive) trade show-goers to use your hashtags in their own posts.
Which Trade Show Ideas Will You Use?
If you’ve never attended a trade show, you might not know where to start. These trade show ideas will ensure that your trade show booth gets good foot traffic and that you generate new sales and develop long-term relationships.
Looking for more ways to improve your business? Take a look around as we cover topics ranging from securing investors to improving your order fulfillment and beyond.
