If you’re hoping to be part of the 40% of small businesses making a profit, you need some brand strategies. When people know who you are — and like what you’re about — they might become customers.
Stick around to learn about 5 tremendously effective business branding ideas and tips worth trying!
1. Design a Memorable Logo
Design a crisp logo — and put in on everything you offer! This can include anything from your website to merchandise tags. You’ll help build a consistent image for customers to associate with your business.
Plaster that logo on your swag, paper products, and ads, as well. You can even pair your logo with channel letter signs to make your storefront’s exterior pop.
2. Focus on Social Media Business Branding
Does your business have a presence on social media platforms like Twitter or Instagram? If not, prioritize making your presence known as part of your business marketing plan!
Determine the tone and style of your brand voice. For instance, a bakery may prefer a more casual form of engagement and brighter colors. A software company might want a more subdued color scheme and formal tone.
Whatever approach you choose, just be consistent with it. Aim to post images and updates several times per week to build an audience.
3. Use In-Store Displays
When it comes to branding tips, don’t forget about your brick-and-mortar presence. If you have a shop, make sure its interior and exterior appearance reflect the look of your brand.
For instance, a modern men’s apparel shop may want to use metal display racks and pine floors for a minimalist vibe. A shop selling houseplants might want to feature green heavily in its signage or paint choices. And commit to swapping out displays each week to keep customers coming back for more.
4. Don’t Overlook Email Blitzes
Even if you’re focusing on generating buzz on social media, don’t neglect email. Sending occasional email blasts may help you reach a demographic that doesn’t tap into social media.
When people visit your website or store, make a point of requesting contact information, like email addresses. Then create a monthly newsletter where you can share new products or offer incentives. Include your logo and a clickable link to your website.
5. Take Advantage of Videos
While a clear photograph can draw visitors to your webpage or social media presence, use video clips, too. Smartphones make it easy to record 15-second clips that can help customers feel more connected to your brand.
Capture footage of a renovation in your store. Or feature quick segments featuring employees to add a face to your brand. When you post these to your social media platforms, viewers will enjoy learning more about the inner workings of your business!
Pursue Strong Business Branding Ideas
Inventive business branding ideas can generate more interest and help your business thrive. Polish your logo and commit to regular postings on popular social media sites. And don’t forget to use more traditional forms of outreach, like emails or store displays.
Elevate your brand strategies to generate more revenue. Come back soon to find the latest branding tips!
