Summertime is fast approaching and people are going to be spending a lot of time outdoors! Here are 5 unique summer marketing ideas that’ll target your ideal customer and make them notice your brand!
In a recent poll, people said they spend the most money in summer.
Summertime is fast approaching. People will be spending a lot of time outdoors!
Here are 5 unique summer marketing ideas to target your ideal customer and get them to notice your brand.
1. Launch a Social Media Contest on Facebook or Twitter
During the summer, host a vacation photo contest. People love to take photos during their vacation. Offer a prize or a gift card for the best summertime photo.
Create a hashtag, so people can join the fun, too. Maybe feature a photo a week.
You should have a long deadline for contests, so more people can participate. You can even give people extra entry points for sharing your contest.
Another photo contest idea that people love is pet photos. Have people share their furry friend and create a poll to find the cutest pet.
One of your main goals with social media is to be active. You need to post regularly, so people can follow you.
2. Partner with Other Businesses
Are you in an area with lots of foot traffic? If so, join the businesses around to hold a large outdoor event or sidewalk sale. Restaurants can also offer food samples or sell some food outside.
Create even more fun with musicians, kids activities, and giveaways at the event.
Every store could hold a small contest, or collaborate for one big one like a scavenger hunt. The winners can then select a to the store of their choice.
Could you close off the streets and make it a festival with an art or car show? Think of anything to would draw a crowd.
3. Take Part in Another Community Event
If your community holds a regular event, participate! If not, create your own event.
Host a booth at your community event to sell and hand out your product. Have a drawing to collect everyone’s name.
Make sure you get a nice promotional giveaway with your brand on it for people to take with them. Try something unique instead of a pen.
If you sponsor part of an event, you will get to have your name on flyers, banners, and programs.
Host a tent to give out refreshments, such as water if it’s hot. It’s easy to find tents for sale. You can reuse your tent at multiple events.
The most important thing is to get out and be seen! People like businesses that support their community.
4. Theme Sales for Summer Marketing Ideas
People like good sales in the summer. Try to create a sales promotion to take advantage of the summer excitement. For example, offer $10 off purchases over $100 if the temperature goes above 100 degrees.
Use other summer words such as “sizzling summer sales” or even “rainy day bargains” to get people inside when the weather is not so nice.
5. Have a Customer Appreciation Lunch or Dinner
Get creative and have lunch or dinner to thank your customers. You can have simple food like hamburgers and hotdogs. People love free food.
Give away promotional items such as beach towels, sunscreen, sunglasses, or anything summer-related.
You should also reward customers with coupons for attending your event.
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With all your summer marketing ideas, make sure your business is in the for more customers to find you.
