Are you among the 92% of small business owners that believe a website is an essential part of your marketing strategy?
Well, the good news is that you’re not wrong! Like your mailbox at home or the window on your storefront, a website is your customer’s entryway into your enterprise brand or company. But you’ve also probably come to realize that a website is just one step in a marketing plan for enterprise businesses that will actually land you leads.
If you’re ready to step up your sales and get the word out there about your business, read on for tips on refining your enterprise marketing.
1. Brand Is Everything
Before you dive into the nitty-gritty of marketing your product or service, you need to know what your brand is all about. In other words, you need to create your brand strategy. After all, if you don’t know who you are, you can’t expect customers to engage with you either.
2. Restrategize Your Approach to SEO
Enterprise companies should consider building an in-house SEO team. After all, you know who your customer is (or you should… more on this later), so you’re best placed to narrow down the keywords that will get you the traffic you need.
If your company is new to SEO, consider conducting enterprise SEO audits of your website and other platforms before launching any new initiatives.
3. Find Partners and Collaborators
Some businesses feel that working with others in their industry will compromise their security. In fact, finding partners and collaborators can open your business up to new customer bases.
While you’re unlikely to join forces with your competitors, think instead about how you can work with suppliers, distributors, or peripheral companies and organizations to market your businesses together.
4. Create Customer Personas
As we mentioned before, you need to know who your target audience is to sell them your product or service. One way to understand them intimately is to create a range of customer personas—actual biographies of the different kinds of people who may buy your product.
Give this person a name and think about their demographics (gender, age, social standing, location, etc.) and likes and dislikes.
5. Track and Analyse the Data
Even the tiniest changes in the source or volume of traffic to different pages on your website or posts on your social platforms can indicate critical shifts in your customer base. Use programs like Google Analytics to track your data and review it at least once a month. Don’t be afraid to adjust your marketing strategy in response to the trends you uncover.
Enterprise Businesses Need a Clear Marketing Strategy
Whether you’re the owner of a single small company or have a string of enterprise businesses to your name, you’re going to need a smart marketing strategy to succeed.
Depending on the sector you’re in, that could mean anything from developing better B2B sales leads to getting your brand on TikTok. The key is not being afraid to try new ideas, testing what works and what doesn’t, and doubling down on your successes.
For more marketing advice for busy entrepreneurs, browse the other articles on our website.
