On average, 10 billion business cards are printed every year.
As such, you want to make sure yours stand out. Dull, generic business cards just won’t cut it anymore.
So what can you do to make your business card stand out, without breaking the bank? We’ve put together the top five tips to help you zhuzh up your business cards and make a statement.
1. Let Your Logo Speak For Itself
You’ve (hopefully) put a lot of effort and time and energy into creating the perfect logo for your company. Let it speak for itself!
Popular business cards often have the logo standing alone on one side of the card with the logo’s corresponding primary color.
The color catches your eye, and the logo helps to make a connection with your connection. Even if they never reach out to you, they’ll recognize your logo the next time they see it and think of you.
2. Color Is Your Friend
A generic white business card is easy. Lots of white space. But what does it say?
Not a lot. Pretty much nothing. It’s lost in the pile of other generic white business colors.
But remember how we said your logo should be surrounded by your brand’s primary color on your card? That’s because color catches the eye. Go ahead and make your entire business card colorful, especially if your business has anything to do with design or art.
3. Make It Tactile
Do you know that one person in your life that’s super into the way things feel? They just like to carry around a solid rock or piece of metal because they like the weight? Or they like a particular stone or piece of paper because of the way it feels?
When you make your business card tactile, you encourage people to carry it around, feel it, and read it again. On top of that, it stands out in a pile of cards that all feel the same.
4. Bulk Up
Have you ever gotten a new credit card that’s heavy compared to your other cards? What does that tell you?
It tells you that it’s high quality. That the company isn’t trying to skimp on materials, and it subtly puts that message in your head.
The same thing happens with business cards. A thicker card encourages people to believe that if your card is high quality, then so is your company.
5. Be Creative
If you’re picking your business card based on a provider’s available templates, you’re doing it wrong. Your card should reflect who you are, and reflect your creativity.
Consider different shapes or materials. Make your business card interact. Make it reflect you.
There are tons of great ideas for creative business cards! For even more tips to make the best business cards for you, check out these business card ideas.
Generic Business Cards Don’t Have to Be Boring
These tips take generic business cards and bring them to a new level. Make your card easy to read, visually appealing, and pleasant to touch and carry. This will encourage your card’s recipient to hold on to your card and help you stand out of the stack.
Keep checking back for more great articles to help you grow your business without breaking the bank.
