Between 2019 and 2023, 81% of American shoppers will purchase direct to consumer.
Selling directly to consumers means you, the consumer, buy products directly from a specific brand. Right now, if you need an item, you can go to your local drugstore, big box, or clothing store where you can choose between a variety of products from a variety of brands. While there are many branded stores, direct to consumer is not a common sales model.
However, direct to consumer is becoming more and more popular. Brands are recognizing the benefits of cutting out the middle man and selling directly to their customers. If you are a business owner and are curious about selling directly to consumers, here are several benefits of the sales model.
1. Collection of Customer Data
With the direct to consumer sales model, you will have access to your customer’s data. This data can help you solve your customer’s problems, make them feel connected to your brand, and provide a better understanding of your market. You can also use the data you collect to create targeted, brand messaging.
2. Personalized Products
When you sell directly to your customer, you get to know their wants and needs. This allows you to personalize products for your specific audience. You will no longer have to have a mass-market element to your products.
3. Customer Relationship
One of the benefits of selling directly to customers is you can build a relationship with them. Instead of being one of many brands in a store, your customers can connect directly with your brand. This builds the know, like, and trust factor, which encourages brand loyalty.
4. Brand Control
When you are selling to a third party, you are entrusting them to portray your brand correctly. When you are selling directly to your customers, you can control how your brand is viewed. This is important, as your brand is the personality of your business and the main reason why consumers purchase from you.
5. Organic Traffic
A great advantage of direct selling is you can use all of the traffic to your website. Traffic is a great way to build an email list, connect on social media, and engage with your customers. Traffic brings data, and data can inform your marketing campaigns so making use of traffic is essential.
6. Profitability
Overall, selling direct to consumer can be profitable. Not only are you cutting out the middle man, but you are also connecting with your customers and increasing your brand visibility. This adds up to more sales and more profits.
These Are the Benefits of Selling Direct to Consumer
For certain brands, there are many benefits of selling direct to consumer.
You can control your brand image while building a valuable connection with your customers. You’ll benefit from organic traffic and the data you collect. Ultimately, your company can be more profitable by selling personalized products to your most loyal fans.
Direct to consumer is a viable sales model for your business.
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