6 Legal Marketing Ideas That’ll Get More Clients
Are you on the hunt for a few legal marketing ideas to get more clients through the door of your practice? If so this article’s a must-read!
When brainstorming a plan of how to get potential clients’ attention and get them in the door, you may think one strategy is better than the other. To be honest, it often is.
However, the best legal marketing ideas are combined strategies that target your niche market in your area. Depending on your specialty and the types of clients you prefer will direct your ideas one way or another.
The end goal is to get those POTENTIAL clients to retain you as their new lawyer and be your CURRENT clients. If this appeals to you, your firm, and your pocketbook, read on!
Legal Marketing Ideas: Freebies
Well, not physical freebies. Do a bit of pro-bono work. This may be in the form of taking on cases through your public defender’s office (they’re always overwhelmed,) or helping your grandma’s friend complete her last will and testament.
This isn’t to say you should be the city’s free-of-charge attorney, but helping someone out when they need it will allow for some word-of-mouth marketing to work in your favor.
Not only will you receive referrals, but you will create a loyal lifetime client. You may also have the added intrinsic reward of service.
After all, who doesn’t love feeling good about something they’ve done AND reaping long-term benefits of returning clients?
Blogging
This might sound funny, but blogging can actually go along with the freebies mentioned above. When you create a legal blog, you offer just a bit of legal advice.
When that potential client reads that blog and sees they may, in fact, need an attorney, you will be the first one they call.
If you are a criminal defense attorney, you can use this to reiterate common knowledge that might not be so common in your area. Or you can talk about the legal issues happening in your state in laymen’s terms for people who may not understand.
Take a hint from this Madrid Law Firm. Glancing through their blog, you can see they are a criminal attorney firm. When looking at it, you’ll notice they blog often about driving under the influence and sex crimes.
They also blog about… TRAFFIC! It doesn’t have to be 100% business, all the time, but you’ll find topics that are you can easily relate to your firm while driving business.
Be Funny
We know the law is generally used in non-humorous situations. More often than not, if someone is coming to you, it is for a very serious matter.
Being able to be lighthearted or funny on your website will make people remember you. This could mean a humorous video or a “lame” lawyer joke (that people will actually understand–think “dad” joke.)
The joke doesn’t have to be comedic gold, just something to get a chuckle out of that potential client. Legal marketing ideas are generally not a hilarious topic, but the key is recognition–and people remember funny.
Please remember, this isn’t making fun of their situation–just lighthearted advice or similar:
If a cop pulls you over and says, “Your eyes look bloodshot, have you been drinking?” Never say, “Your eyes look glazed, have you been eating donuts?”
Pick a Niche
You can practice every type of law you want. This means you get to market to everyone or no one. There are plenty of attorneys out there who specialize in one type of law or another.
The key is, finding what you’re good at, and then finding particular pieces that make you better than your competition. If you’re good at divorces and family law, figure out why and .
Also figure out what makes you different. If you’re the type that gets the trophy (soon-to-be-ex) wife all the money, go with it.
But you can also be the type that fights for the father’s parental rights and custody of his children.
These types of legal marketing ideas will allow you to be specific while remaining noteworthy as whatever type of attorney you are (divorce, criminal, etc.) This will also help with word of mouth marketing to your intended clients.
Find an SEO
An SEO is a . This basically allows you to be at the top of your new clients’ search results.
Why is this important? Because the average user won’t search more than 5 pages of results. This means that you need to be relevant to their search and appear quickly to see any new clients.
On top of this, search engines like Google have certain algorithms that push sites to the top of the list based on how many clicks it has had. If you get all the traffic, you’re staying at the top. If no one ever clicks on your site, you’ll stay at the bottom.
An SEO will help you manage your keywords and help formulate a plan to get you seen. If it seems kind of sneaky, it’s not; it’s just one of a few legal marketing ideas to help you rise above (the other search results.)
Get in the Spotlight
Legal marketing ideas aren’t just for your website or online content. You can earn peoples’ trust and get them to remember your face by getting out in your community.
Attend events that relate to your niche. Speak on topics that can affect your clients. Carefully become the devil’s advocate on some matters. Get in the spotlight of a legal topic you care about.
When you’re at those events, speak to any and everyone. You never know who your future client is. Always remain friendly and way, even when talking to your competition or someone who disagrees.
Finishing Up
This is where we into one legal marketing idea. When in the community: be funny, but respectful; give some advice; while getting them to come back; be an authority on a subject, but don’t come off as narcissistic.
When online, do the same–let your personality shine through your website. It will attract new clients and allow them to see the ‘real’ version of you and that you’re not so different from them.
Using these legal marketing ideas should easily gain your firm new clients. They should also help drive traffic to your site.
For more information on anything related to the marketing of your law firm, !
