Do you own or manage a small business? Are you wondering what you need to know about product packaging design?
Believe it or not, packaging a product is about more than just choosing a nice color and a cool logo. You’ll want to make sure you represent your product, your brand, and your professionalism.
Here’s what you need to know about how to package a product.
1. Sell Your Brand
It’s hard to promote your business these days without hearing about branding. Branding involves creating a design or symbol that can easily be identified as belonging to your company.
Branding drives the way your customers see your product. It can help you stand out from the competition and turn your target audience into loyal customers.
Branding can be used to define your company’s mission and values. Your logo, merchandising, and advertising is all influenced by it.
Your packaging will help market and sell whatever is inside the box. You may wish to stick with bold, easy-to-read fonts and simple colors.
Your packaging should let customers know what your product is about. For example, you may want to consider earth-inspired shades if your company is environmentally friendly. Bold hues will let others know that your product is fun and youthful.
Still, it’s important not to mislead prospective customers. A bright, dainty design may not be true-to-form if you’re selling nasal spray. Make sure folks are getting an honest idea of what they’re buying.
Including your logo and signature colors on your brand’s package will make it easy for your loyal customers to find what they’re looking for on the store shelf. And new customers will get a quick idea of how the product can benefit them.
It’s important to think about where you’ll be selling your product before choosing fonts and colors. Do you want it to stand out on a box store shelf full of similar items? Or will it be in a boutique where a sweet look will catch someone’s eye?
Imagine yourself in a target customer’s shoes when they first see your product. You can use this to guide your decision-making.
2. Stick With Solid Shapes and Sizes
It can be tempting to experiment with unique package shapes that will make your product stand out. However, these might not work as well for you as products are being handled, transported, and stored.
Classic shapes such as rectangles and cylinders are sturdy and time-tested. They’re easy to box and get on the shelf.
Remember that there are different layers involved in packaging. You’ll want to think about the outer package, the inner package, and the package of the product itself. All of these should make a statement about your brand and image.
Before choosing an exact shape, think about the size of your product, as well as the materials. If it’s delicate, you’ll definitely need something more secure. Products that are bulkier will need carriers that make them easier to ship.
3. Know Your Budget
You’ll need to have an established budget for packaging before you start making plans. It’s often recommended that it be somewhere between 1 and 3% of your product cost.
When choosing a packaging supplier, you’ll want to talk about the layers involved in safely packaging your product. You’ll also want to know about any discounts you can secure for buying in bulk.
Remember, however, that you’re going to need somewhere to store the packaging when it’s not in use. You won’t want to overbuy to save money and end up with waste.
4. Remember Product Protection
When you’re packaging, there’s nothing more important than the safety of your products. You may need static protection for electronics or additional layers of film for heavy or delicate items. If you’re packaging food items, you’ll also want to think about how your packaging can extend shelf life.
In addition, you’ll need to keep tamper evidence in mind for consumer safety. In order to make sure that your products are secure, you’ll need to do some research into the regulations and norms for what you’re selling.
5. Consider Production and Time
Remember that complex or unique designs for packaging will likely take more time to produce. You’ll want to consider the amount of time it will take to package and ship an item after an order is placed. In many cases, simpler packaging can assure you that your products can get to your customers more quickly.
You can talk about ways to speed up production time with your packaging supplier. They may, for example, be able to set up repeat orders or check in with you regularly about inventory. You can work together to make sure your production needs are always met promptly.
6. Environmental Safety
Today’s consumers are becoming increasingly concerned about the impact of product packaging on their environment. They are drawn to brands that are environmentally conscious.
Before choosing package types, you’ll want to think about recyclability and biodegradability. This information can be written on the packaging itself.
Environmentally conscious packaging lets consumers know that you’re interested in more than just getting folks to buy your products. You’re want to improve their lives as well as the world they live in.
Packaging a Product
Packaging a product correctly is critical to making it sell. With the right colors, shapes, and materials, your customers will know exactly how what you’re marketing can benefit them. And they’ll be loyal for years to come.
Don’t stop getting smart about your business and finances now. For more great advice, read our blog today.