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7 Effective Video Marketing Strategies You Need to Know

Video content accounts for 80% of all consumer Internet traffic in 2019. Meanwhile, YouTube’s mobile video consumption increases by 100% every year. If you want to reach your target audience, video plays off!

Make sure to start with a strategy, first. With a strong plan, you can reach your audience and spark their interest. Then, you can turn those curious consumers into sales.

Here are the seven video marketing strategies you need to start reeling in results.

Get started with these seven tips today! 

1. Have a Purpose

Before you turn on the camera, take the time to think about why you’re creating social media videos. What goal are you trying to accomplish?

Maybe you’re trying to increase website visits, boost brand awareness, or generate sales. Regardless, each video should have a goal. That way, you can choose the format and write a script that will help you accomplish those goals.

There are different types of videos, such as company culture, product tutorials, and vlogs. Make sure to choose the format that aligns with your video strategy. 

2. Know Your Audience

Are you trying to direct millennials to your website or an older crowd? Video content reaches more adults during prime time than any cable network. About 75% of these adults are on their mobile devices, watching from home.

The better you know your audience, the more likely you’ll target them with the content they want. Start by separating your audience into buyer personas based on demographics.

Then, determine what they’re searching for online. Once you know what questions your customers are asking, start planning your content. 

3. Spotlight the Brand

Your brand will help differentiate you from your competitors. Add visual components like your logo and color scheme to your video production.

Don’t forget your voice, tone, and personality, too. Videos give a face and voice to your brand, making it easier for you to connect with customers.

4. Prepare a Script

Don’t start tapping on the fly. Instead, prepare a short script.

A script will keep you from deviating from the video’s purpose. You can create a vague outline to work from to keep your video on track.

5. Highlight Your Expertise

What experience and expertise can you offer your audience? As you use these video marketing strategies, think about what unique expertise you can provide.

Your expertise will help you stand out in your industry.

6. Optimize for Search

Don’t forget search engine optimization (SEO). Use a focus keyword for each video. Then, feature that keyword in your title, description, and tags.

Don’t forget to add a transcript to your videos, too!

By optimizing your content for search, you can generate more views and boost brand awareness. 

7. Close With a CTA

End your video with a strong call-to-action (CTA). What action do you want viewers to perform?

Directing them to a form or encouraging them to subscribe to your videos will help you accomplish your goals!

Roll Camera!: 7 Effective Video Marketing Strategies You Need to Succeed

Lights, camera, and action! With these seven video marketing strategies, you can attract new customers and boost sales. Start generating results with these tips today.

Explore our Marketing articles today for more helpful tips!