Raising money doesn’t have to be difficult if you know how to advertise your fundraiser. We have 7 great and effective ideas on how to advertise your event, and earn money for your cause.
The success of your fundraiser depends on how well you can advertise it.
With all the different fundraising methods available today, how do you choose which ones are best for your campaign? You could go with a traditional carwash event, but there are hundreds of ideas that might suit your cause better.
You can raise record-breaking donations in this campaign; it all starts with perfect promotion.
If you’re ready to take your fundraising to the next level, keep reading to find out the top 7 ways to advertise your fundraiser.
1. Update Your Website
Everyone is online these days, from high-end non-profits to their wealthy donors. Your organization needs to have a place in the online world as well.
Your website is the headquarters for all your other promotional methods to direct to.
It should be easy to navigate and simple to use. There should be a clear donation button or page that takes the donor through the steps of pledging their money.
You may want to or learn how to build your site yourself.
The overall vibe of your website should be cohesive and on-brand. Use the same branded colors throughout and make your logo and donation button visible on every page.
Upgrades You Need to Consider
There are lots of specific ways you can use your website to entice potential donors and improve conversion rates. For example:
- Include call-to-actions at the end of every blog post
- Ensure all content is readable and not too technical
- Use lots of visuals including video
- Find ways to tell a story on your website that inspires donations
Another awesome tip is to divide your donation amounts into tangible items.
Plan Canada took this tip and made it incredibly successful with their gift donation catalog. You can choose to purchase a water well, a donkey, school supplies, and other essential items at different price points.
Seeing exactly where your money is going motivates people to donate.
2. Social Media Pages
Networking is a huge aspect of advertising your fundraiser. People will feel inspired to donate when they have had a personal interaction with your organization.
Using social media is a lucrative form of networking.
Through Instagram, Twitter, and Facebook, you can build relationships with your followers. Post content that will provide value and entertainment to them while promoting your cause.
When followers comment on your posts, always reply or like. Make an effort to follow your followers’ pages and like their content, if it’s relevant to your cause.
Their followers will see them interacting with you which will lead to new people clicking on your page. Ensure your profile or bio concisely explain your cause, what you’re about, and link to your website.
3. Facebook Ads
Besides having a page on Facebook for your fundraiser, consider creating ads on Facebook too.
Facebook makes it super easy and effective to run ads on their platform. Simply set your budget, your target demographics, the location you want to advertise to and submit your ad.
Ads can be videos, image slideshows, infographics, etc.
What makes Facebook ads unique is how specific you can get when choosing your ideal donor. You can select the age range, gender, income level, interests, and geographical location that you want your ads to show for.
No more wasting marketing dollars on ads shown to people who don’t care; with Facebook, you can advertise to the people most likely to care about your cause.
4. Video
Speaking of Facebook ads, creating promotional video content is a key element to promote your fundraiser.
According to Cisco, 82% of internet use will be for watching videos by 2020. That’s a lot of people skipping the paragraphs and clicking play instead.
Consider hiring a videographer to create a promotional video about your organization and the cause. You can post it on your social media pages, on your website, and use it for online ads.
5. Text-to-Give
More and more people rely on their smartphones to do everything from watching TV shows to doing their banking.
You need to be catering to these people by making it easy to donate to your cause through their smartphone. The text-to-give software allows you to send customized text messages to your donors with a link they can click to be sent to an easy mobile donation page.
Skip the spam folder your message will land in if you email them asking for a donation; going straight to their text messages ensures they’ll see your request for donations.
6. Partnerships
Co-advertising with businesses and corporations is an awesome way to promote your fundraiser.
You could choose a company that is local to where your fundraiser is being held or choose a nationally known company to spread your ad across the country.
Companies are often interested in co-advertising because they get to promote their brand to your donors, and sponsoring a non-profit is good publicity for them.
You could place your logos side by side on advertisements and merchandise, plan a donation-matching date the company will contribute to, or name an event after them.
7. Traditional Methods
Despite the fact that a lot of marketing is done online these days, traditional marketing methods shouldn’t be tossed out right away.
This is especially true if your organization is only known locally or you’re a small team of people trying to raise money one time.
Consider having custom outdoor banner flags created to put outside your fundraiser and partnering businesses’ storefronts. You could create flyers and post them around town.
The traditional fundraising tactics like writing letters, going door-to-door and having a car wash are still effective when advertising to your local community.
Want to Know More About How to Advertise Your Fundraiser?
Promoting your fundraiser is imperative to collect donations for your cause. Donors want to feel inspired, connected and encouraged to donate.
Through the various online marketing methods mentioned above as well as the traditional methods, you can motivate donors to be generous with their money.
If you’re interested in learning more about how to advertise your fundraiser, start a business, or promote your goods/services, .
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