As a personal injury attorney, you know that constantly fine-tuning and updating your overall marketing strategy is essential in overcoming your competitors and winning more clients.
However, sometimes it’s easy to get so bogged down by the details, that you end up completely forgetting the bigger picture.
Lately, you’ve noticed a serious drop-off in your website visitor count, your search engine rankings, and even the number of consultation you book and the clients you work with.
You need to make a change — right now.
Read on to learn more about the most effective marketing strategies for personal injury firms.
1. It Starts with Your Website
The key to the success of your personal injury law firm marketing strategy starts with your website.
It needs to be easy to navigate, load quickly and completely on mobile and desktop systems, and perfect organization is a must.
Your website should include:
- Your educational background
- Your professional experience
- Client testimonials
- Your ABA registration information
- An overview of past cases
- Areas of personal injury specialization
For an example of an especially strong website, check out what this law firm has done with their own.
2. Claim Online Business Listings
Perhaps the second most important thing that personal injury firms can do after improving their websites is to claim their third-party business listings. (These means your pages on sites like Google My Business and Yelp.)
Why?
First of all, because these listings provide “at-a-glance” information about your firm, like when you’re open, your location, the clients you prefer to work with, and even photographs of your business.
But they also allow your past clients the chance to leave your firm a review. These online reviews are exceptionally important when it comes to building up a reputation, getting more clients, and establishing a sense of trust/transparency within your target market.
3. Start a Blog
Blogging doesn’t just help your personal injury law firm to rise above the competition in search engine results. It also establishes your firm as a trusted authority in the field of personal injury law.
People — especially if they’re looking at potentially large settlements — want to work with a firm that they feel is a leader and far more qualified than any of their other options.
Plus, blogging also allows you to educate clients — so you won’t receive nearly as many of the calls into your office asking the same questions over and over again.
4. Sponsor Community Teams or Events
The best marketing firms often stress the importance of getting involved with and showing that you support/understand the needs of your community.
This matters especially for law firms, which may be seen by some people as predatory, “bad,” or intimidating.
By sponsoring a local sports team, hosting a charity benefit for a neighborhood cause, or even sponsoring a park festival or picnic, you’ll improve your image in the eyes of your local market.
5. Consider Using Promotional Items
Promotional products are another effective — and tangible — way that personal injury firms can spread the word about your business.
Promo items like branded pens, notepads, magnetic calendars, USB keys, tote bags, and even stress balls will help to increase your name recognition and are cost-effective forms of marketing.
These items will ensure that even if a lead doesn’t need your services at the moment, when they do in the future, they’ll know just who to call.
6. Upgrade Your Business Card
Despite what you might think, business cards still have an incredibly powerful impact on your target market — that is, if you know how to use them the right way.
When designing a card for your personal injury law firm, you need to bring these cards into the future.
While it’s still important to look professional, using thicker paper, metallic finishes, raised lettering, unique shapes, and even including a QR code on your card that directs leads to your website will help you to stand out.
You should include your website address, contact information, business address, hours, and links to any social media accounts you have. Avoid the temptation to “overcrowd” the card with too much information, and use the back of the card in addition to the front if necessary.
7. Localize Your Content
Perhaps one of the most important marketing steps a personal injury law firm can take is to localize their content.
After all, especially in the legal profession, most of your clients are going to fall within a specific service area. This means including words/phrases that reference your practice’s location in your keywords, such as your neighborhood, city, or state.
Be certain that you tailor your blog/video content towards local law/requirements (but mention that at the top of each post to let out-of-state readers/viewers know.)
Finally, even small steps like including a Google Map on every page of your website or even writing up local events on your blog can also help you to tap into the local market.
Follow These Marketing Tips for Personal Injury Firms
We hope this post has helped to remind you that tactics like promotional products, website optimization, business cards, and localized content are all proven ways to improve marketing strategies for personal injury firms.
Of course, this list is just the starting point, and not the beginning and end of your marketing plan.
Looking for experts that will help you to not only implement the ideas on this list, but also come up with new marketing techniques?
We can help.
Use our online business database to connect with some of the best digital marketing professionals and content creators in the business — and watch your firm succeed as a result.
