Did you know that there are more than 18,600 new car dealerships in the United States in 2022?
With all the dealerships consumers have to choose from, you need to make sure that yours stands out.
If you want to increase sales and grow brand awareness, there are a few tips to try.
Continue reading to discover the best marketing tips for car dealerships to try in 2022!
1. Update Your Website
One of the biggest marketing tips to consider is the quality of your website.
If your website is outdated and has inaccurate information, you need to make some changes. Temporarily close down your site or each page as you work on it. If you have a list of customer emails, you should notify them that the website will be temporarily down to make improvements.
Your platform should be easy to navigate and also transfer to mobile format. Since many people make their searches from their phones, you want your info to be as accessible as possible.
2. Utilize Social Media
Social media is a powerful resource for marketing that can help you reach your target audience.
Through the use of hashtags, trends, and searches, people can discover your auto dealership. Social media helps drive sales by letting you reach your audience more effectively. Instead of making general efforts toward marketing, you can define the audience that will use your services.
Social media ads can help grow brand awareness and get more people to your website or at the dealership. You can post special discounts and promotions on your pages to encourage customers to come in. Another way that businesses use social media for marketing is to teach customers about their services.
3. Follow SEO Trends
When you want to sell cars, you might not be thinking about the words you use online, but they matter.
Search engine optimization tactics are critical if you want customers to find you. SEO marketing uses specific keywords that people tend to search for. When you apply these words in your content, it increases the odds of your site matching with consumer searches.
Other ways that SEO trends can help you are with graphic design and selecting relevant content for your site.
4. Send Emails
If you already have a list of customer emails, you should be using it.
Emails are a great way to connect with your customers since they check their inbox several times a day. The most difficult part of email marketing is getting people to open the email. After you capture their interest with a catchy subject, they can discover more within the email.
A great way to market your company with emails is by sending informative details. When your customers understand the need for auto care and maintenance, they are more likely to come in for services.
To grow your email database, have new customers sign up for newsletters and information.
5. Think Local
Since people won’t be driving hundreds of miles to get an oil change, you need to make the most of your local community.
Many people recommend using car dealer radio commercials and newspaper ads to build awareness. As people are on their morning commute or reading the paper, they can learn about your company and where to find you.
When you make print or audio marketing efforts, the wording must be concise. It helps to discuss local problems and mention things that your customers can connect with. You will get your most support from the loyal customers, not just the ones passing through.
6. Increase Reviews & Testimonials
If your dealership is providing excellent service, the care should do the speaking.
Encourage your customers to leave online reviews and testimonials to improve future marketing. Although you can’t control the content in the reviews, they can increase brand awareness and make your company look more reputable.
It’s common for businesses to have a hard time getting people to take the time to complete these. You can host a special discount for customers that leave a review. For example, if they leave one, you can offer 15% off at their next oil change.
Not only will the business grow from increased info about your company, but also people coming in for their discounts.
7. Post Quality Content
Sharing irrelevant, inaccurate, or low-quality content won’t help you market your brand.
When people come across low-quality images or articles, they are more likely to leave your site. Your content should serve a purpose for your customers and be worth reading. This is also an important factor when you post videos since no one is going to watch a blurry screen these days.
It helps to have another person review the content before it gets posted. This means that any post on your website or social media must be approved. If you are focusing efforts on print marketing, the quality of the materials must also be excellent.
Low-quality care and efforts show the customer that you are only in business for profits. Customers will be more likely to return if you become a reliable resource for them.
Have You Tried These Marketing Tips?
Cars are in constant demand, but without using these marketing tips, you might struggle to increase sales.
The internet is a great tool for building brand awareness but you need to use the right keywords and content. By following SEO trends and posting engaging information, you will give customers a reason to enter your dealership.
As an automotive dealer, you should be putting your best foot forward. Whether you are directly in front of a customer or chatting with them online, be kind and helpful. When you provide excellent services, you get excellent reviews and results.
Make sure you read our blog for more information on how to drive sales and improve marketing!
