If your food products aren’t properly sealed and stored through the shipping process, then they will not make it to the customer and still be top quality. If you want to avoid bad food packaging design, check out these tips.
According to the United Nations around one-third of the food produced in the world gets wasted.
A good food packaging design can help eliminate this problem.
The food you’re mailing out is precious cargo. If it’s not preserved properly, it can suffer damages. These damages often lead to refunded orders and potentially, lawsuits.
That’s why it’s so important for you to have an effective packaging that’s going to protect it even if the mail carriers ignore the fragile signage on the box. Here are 7 tips to help you avoid bad packaging designs.
1. Don’t Forget About Branding
The main focus of your packaging is going to be the transportation of your food or product. However, if that’s the only focus, you’re missing out on a great opportunity.
The branding of your packaging is almost as important as the product inside it.
From the very first moment that your customer gets their goods, you want to delight and amaze them. A well-branded design will do that.
2. Cushion Brittle Goods
The worst feeling is opening up a box of cookies only to find that they have been reduced to chocolate dust.
Brittle food can become damaged very quickly in the mail. If you’re mailing something hard, look into adding a little extra cushion in your package.
3. Get Pre-Made Boxes
There are vendors for every type of box and label you can imagine. Getting custom or premade boxes can help save you time and money.
You can get boxes that perfectly cradle your food so that it stays safe and protected throughout the entire trip.
4. Include an Inside Label
Your marketing and promotions shouldn’t end with the sale. Adding a label or card to the inside of the packaging is an effective way to upsell other goods.
Some effective examples include a coupon for another purchase, a request for customer comments, and more.
5. Be Bold
Just because mail and packages tend to copy the same format of a white envelope, the brown box doesn’t mean yours has to be the same.
A common mistake many businesses make is allowing their product to blend into the background. Stand out and be bold. Here are be more creative.
6. Grab the Packing Peanuts
Is there a thing as too many packing peanuts? Probably, we just haven’t seen it yet. Packing peanuts are a great way to protect your product from getting jostled and damaged.
Utilize this miracle material.
7. Seal Everything
Lastly, it’s vital that your packaging is sealed so that the food stays fresh. Shrink wrap bags will help with this.
Make sure that each component is sealed tight so that even if your package is left in the post office overnight it won’t spoil.
Improve Your Food Packaging Design
Give your food and goods the best chance to succeed with a quality food packaging design!
You’ve worked hard to make your food as delicious and valuable as possible. Don’t let mailing problems overshadow that.
Following these tips will give you a package you can be proud of. Still, need more help designing your package? Read about these .
