In an age where technology permeates every aspect of our society, digital marketing is more important now than ever.
As companies focus full-efforts on the world of digital media, they’ll need someone competent to take over. If you’re familiar with brand imaging, product advertising, content creation, and everything in between, but you still aren’t landing your ideal position, it may be time to make some changes.
If you want to stand out among a sea of qualified applicants, you have to make your digital marketing skills shine. To do this, you’ll need to update your resume and make a few changes.
Here are 9 digital marketing resume tips and skills everyone with a digital marketing resume should know.
1. Video Creation
As video data streaming becomes more accessible for everyday users, marketing firms are using it more frequently. To be a hireable digital marketing professional, knowing how to produce and create these videos is vital.
Understanding the content from the point of production, development, and release gives you an edge because you’ll have the skills and knowledge to be a part of every step.
Visual media is so much more effective than written content in many instances, so knowing that you have this skill is a huge plus for employers.
2. Search Engine Optimization
Search engine optimization or SEO can be a difficult concept to grasp. SEO increases the number of people and users who visit a website by placing them higher on a search engine’s results pages.
How do they do this? By focusing on the keywords that people search for about a subject, integrating within other sites, and analyzing user data, for a start.
SEO is a behind-the-scenes way many businesses incorporate digital marketing into their strategy, but it’s also not what people usually think of when they think “digital marketing.” If you need another rundown on what exactly digital marketing is and all it incorporates, you can read more here.
3. Basic Coding Language
There are so many digital marketing skills in demand, but one that not many possess? Basic coding.
Basic coding language ranges from HTML to CSS and others. Not only can you create digital content with code, but you can analyze data as well!
Coding can be a valuable skill because you can quickly get results and analytics that other people may lack the skills to access. Not to mention, it can be impressive for people who don’t use it frequently!
4. Data Science
As we just mentioned, you should know how to interpret and analyze large amounts of data to be an effective digital marketing professional.
Understanding the data makes it easier for you to propose new plans of action and make recommendations based on what works and what doesn’t. Digital marketing is about more than putting information out there; you have to analyze it when there are results.
5. Content Marketing
Content marketing includes a wide range of information tactics. Whether it’s email, a newsletter, or website content, you should know it all. The goal is to attract consumers, regardless of the media.
Knowing all the useful content marketing strategies will help you stand out because you’ll have experience and feel comfortable producing this digital content.
6. Content Management Systems
Content Management Systems or CMS goes hand in hand with content marketing. If your organization uses content marketing, it also probably use software to manage it.
Becoming familiar with software like this makes it even easier for you to demonstrate your digital marketing competencies. Not only will you be proficient in the content itself, but you’ll prove that you can handle it all too.
7. User Experience Design
A significant aspect of any digital marketing strategy, brands must know how to create an interface and digital design that appeals to their consumers.
By understanding how to create an efficient user interface, you increase your organization’s chances of retaining customers and users. These skills will make you an indispensable employee.
8. Mobile Marketing/ Social Media & Advertising
Everyone has a smartphone. And we do mean everyone. Children, grandparents, and everyone in between are familiar with smartphone technology. The best way to access those users? Through mobile marketing.
We hope that if you’re in the field of digital marketing, you’ve already mastered social media. It’s a no-brainer that anyone looking to hire a digital marketing professional will expect them to use social media.
Paid social media advertising, however, may be more unfamiliar. To target specific audiences on social media platforms, you must understand their users’ demographic and what ads to market to them.
9. Soft Skills
Even the most competent digital market MUST have soft skills. What are soft skills?
Soft skills are the necessary skills you should have as a professional in any field. Some examples of soft skills include communication and teamwork.
Without soft skills, you can’t be an influential member of any company or organization. Though some of these requirements may seem like a given, some people don’t use them effectively. Stand out by making it known, especially in an interview, that you possess these essential skills.
Get Your Digital Marketing Resume Out There
Now that you’ve developed all these skills, put them to work, and rewrite your resume!
But to be attractive to employers, you have to do more than look good on your digital marketing resume. You have to sell yourself! Your resume will get you in the door, but it’s you who gets the job. (Hint: this is where those soft skills come in handy!)
A great resume can not only show your employers how competent you are, but it can also show you what you’re capable of doing!
Be confident in your skills and ability to succeed and you’ll nail it every time!
