You can’t afford to give your customers a poor user experience on your website these days. Reports show that 88% of customers will stop engaging with a brand if you provide them with a bad experience. If you ignore your website design, you’re going to lose business.
If you’re trying to build a website for your audience today, it pays to know how to make a modern design. Below are nine web design elements that are worth adding to your new website design.
1. Minimal Design
You want your visitors to have as much information as possible when they visit your website. The problem is, there is such a thing as too much information.
Minimal design is the idea that less information is better. You want to provide only the most relevant and useful information to the people who visit your website.
Doing this allows you to focus on the pain points they have. If someone can see how your information can solve their problems more quickly, they will be more likely to stay on your site and buy your products.
2. Limited Colors
Your color palette on your website can work for you or against you. If you add too many colors to your website, you can end up distracting your visitors from what you want them to do.
Try to keep your primary color palette to at most two colors. Doing this will allow your visitors to focus on the content you want them to read.
You do have options if your page looks boring in places. Most people enjoy reading through websites that incorporate a lot of images. Use them to break up your content to make your site more visually appealing.
3. Mobile-First Design
An estimated 52.2% of internet traffic comes from internet traffic today. You can’t afford to ignore these users when designing your website.
Mobile-first designs will emphasize the experience of mobile users. You create your layout for mobile devices first. Once you finish, you can start adding elements for larger screens.
Starting with a desktop design at first will increase the time it takes you to make a mobile site. It’s easier to add to a design than it is to subtract from one.
4. Rich Text Snippets
SEO is a significant part of getting continuous traffic to your website. Unfortunately, it’s a long and challenging process to get to the number one spot on Google.
Google has changed its search engine results recently to emphasize rich text snippets at the top of their search results. Google will examine your website to find the information the user searches for and puts it right on their search results.
If you can design your site with this in mind, you can get your website in the number zero position. You can take advantage of a top search engine spot without getting there first.
5. Background Video
You don’t have much time to grab the attention of someone that visits your page. You have a few seconds at best. You need to do everything you can to get your visitor’s attention.
Background videos are a popular way of doing this. Your background video will engage your visitors more than text and images do.
Video can also help you better tell the story of your business. You can talk about what your company is about and explain the benefits of buying from your business.
6. Accessibility
Accessibility for websites used to be an afterthought for many designers. That’s going to change in the coming years.
There was recently a lawsuit filed against Dominos complaining that their website wasn’t accessible for disabled people. The lawsuit was successful, and Dominos was required to fix their site.
As time goes on, websites will need to make every part of their website accessible. You will need to follow all the standards set by the Americans with Disabilities Act.
7. 3D Elements
Creating 3D interactions was out of reach for many web designers for several years. Recent changes with modeling software pricing have changed that.
Websites are beginning to rely heavily on 3D interactions that engage their visitors. You will be able to provide unique experiences to your visitors that they can’t get on other websites.
8. Natural Shapes
It used to be hard to create a fluid website design that didn’t include anything but borders. You had to add several images to your website to get the design you want. Unfortunately, those images add to your page size, slow down your site, and look bad on mobile.
Things have changed with SVG graphics.
SVG graphics have small file sizes and will resize to any size device. Your graphics will load quickly and look the same on every device without any kind of distortion.
You can create unique shapes that stand out more than typical borders. You’ll be able to give your site a fresh look that will help bring it to life.
9. Dark Mode
Have you ever tried viewing a website on your smartphone when it’s sunny outside? The chances are that you had a hard time reading the screen.
As people are viewing the web in new environments, designers need a way to display their websites in different conditions. Dark mode is helping them do that.
Dark mode will give your website a different color palette that’s designed to be easier on the eyes. Darker colors also help mobile devices that use OLED screen technology. These screens don’t use power to light up the black parts of the screen, so the devices use less battery power.
There Are More Web Design Elements Out There
There are a lot more web design elements than the ones listed above. Make sure to do your research, so you know all the design elements that you need to add to your website. You’ll have a website that provides a better experience for your users and makes your company more money.
Of course, all your work will be for nothing if you can’t get visitors to your website. Head back to our blog to learn what you need to do to get more visitors.
