Do you know that everybody has to deal with pest menace at some point in their life? Whether it’s in the house, office, or lawn, pests have no mercy. Everyone gets shivers down their spine at the mention of these creepy crawling creatures.
But as an entrepreneur, pest menace can be a blessing in disguise. Whether they’re seasonal pests or those that disturb people all year long, you can turn this into a wonderful business opportunity.
So, how do you start a pest control company? Here are nine steps that will guide you in starting a pest control business.
1. Get the Necessary Training
Pest control business is not something you’re going to wake up one day and do. You might have worked in the pest control industry before or just interested in adding it to your lawn care business. If you choose the freelancing way, then you must equip yourself with all the necessary skills.
Pest business is a complicated one that you can’t just dive in without proper know-how. There are technical aspects that you must understand. You must know the types of pests in your area, what kind of destruction they cause, and effective chemicals to control them.
Apart from understanding the pests, you must have a basic understanding of how to run a business. These include operation requirements, marketing, customer support, etc. All these require you to undergo thorough training.
2. Have a Business Plan for Your Pest Control Company
As an entrepreneur, you must know that you can’t start a pest control business without a clear plan. You need to define all the specifics of your business. This includes understanding your target market, the costs involved, and having a business identity.
Luckily, we have a simple outline of everything you need in your business plan.
The costs involved in a pest control business start from equipment, labor, insurance, rent, vehicle expenses, etc. You must differentiate ongoing costs from one-time ones and have a plan on how you’re going to handle everything. Before your business starts bringing in revenue, you must be prepared to spend a lot.
The Target Market
Are you going to focus on residential or commercial pest control? This is the first question to answer when defining your target market. To succeed in this business, try focusing on both residential and commercial, specifically on property owners with several buildings.
The identity of your business is something you’re not going to take for granted if you want to create a recognized brand. Make sure you choose the right name for your pest control business. Consider reading some guides online on how to choose a business name and register a suitable one for your company.
3. Handle the Registration, Licensing, and Certification
To understand how all these work, you must first review pest control regulation in your state. Depending on your business location, you might need Federal or state licensing before your business pest control can start its operations. You’re going to handle dangerous chemicals, and it means you have to deal with strict regulations.
Since you will be dealing with restricted use pesticides (RUPs) at some point in your operations, you must get the necessary certification adhering to regulations set aside by EPA and state laws. You must get licensed and certified whether you’re going to use RUPs or not.
4. Get Your Business Insured
Getting insurance will not only protect your business but also ensure the safety of your employees and yourself. Your employees will be dealing with dangerous chemicals, and workers’ compensation lawsuits are not things you’re going to avoid. You also need insurance backing you up whenever you cause damage to your client’s property, or an employee gets injured at work.
You’re going to deal with heavy-duty pest extermination equipment, handle dangerous chemicals, and still struggle to comply with environmental safety rules. Not to think about industry standards that you need to follow to the letter.
Even if you’re very careful, things can get out of hand, which should not catch you off guard.
Take time to consider the options you have with you when it comes to insuring your business. Having a proper insurance plan for your business involves a lot of paperwork, but it’s worth the trouble. You cannot overlook this step when setting up your pest control business, as this is part of the law.
5. Get the Equipment Needed
Successful pest control of extermination needs some equipment in place to make the work successful. First, you’ll need a vehicle for easier movement and faster response. You should consider using your personal vehicle at the start and upgrade when your business catches up.
You also need the necessary equipment to handle and spray chemicals in invested areas. You need to protect your body and the people around you, which means getting the right equipment. Find out if you need sprayers or bait stations depending on the type of pests you’re dealing with.
Sometimes you’re going to need to use heavy-duty machinery to carry out your work. Consider that when noting down the equipment list. Make sure you have all the critical equipment at first and go for more luxurious ones later.
6. Develop Value Proposition
Since the pest control business is a lucrative one, you must expect to compete with large enterprises in the market. Without a unique value proposition, your startup won’t see the light of the day. Identify the unique value your business will offer to prospects and make them understand that in your marketing.
Ask yourself how your customers are going to benefit from your business. How different are your services from that of your competitors? All these questions will help summarize your business practices and the results it’s going to achieve.
You can do this by identifying what your competitors aren’t doing. For instance, if other pest control services around your locality haven’t embraced green business, you can go this route. Commit to using green equipment, environmentally friendly chemicals, and green strategies to gain a competitive advantage.
7. Understand the Benefits and Risk Involved
One advantage you’re going to get with this business is job security. The Bureau of Labor Statistics predicts the pest control industry’s job market to grow 9 percent from 2019 to 2029. This is good news for your business because job growth also means more work availability.
Pest control is also a repetitive task, so you’re guaranteed repeat business all through as long as you do a great job. Your customers are going to contact you for follow-ups and clearance of any other infestation that occurs.
However, you’re also going to face risks with your business, including working in unpleasant conditions and bringing some pests to your home. Legal liabilities will be in your case, even for the slightest malpractice, as the pest control business is a sensitive one. You must be careful to minimize these risks.
8. Think of Your Online Presence
With where technology is taking the world, your business will not prosper without a good online presence. Start by setting up a website where you can showcase your contacts, your location, testimonials, and all information relevant to your business. Your customers are going to find you here.
Also, consider your social media profiles with clear information sections to help customers find you easily. Use the site to tell people about your business and create a connection. You can take advantage of various social media platforms such as Instagram and Facebook to post content about your business and connect with customers.
9. Market Your Business
Since your business is a startup, you need to introduce it to the market, and the only surefire way of doing so is marketing. By now, you must have already identified your target market and their needs. You now need to direct your marketing effort towards them, focusing on their problems and the solutions you provide.
Since you’re starting, you must consider employing some not so profitable but effective strategies. Think of giving your customers free offers. This can be in the form of free termite installation or free cockroach treatment for a week.
The idea here is to get the attention of your target customers directed to your business. Focus on creating value first before you start thinking of making a profit. Don’t forget to request your early customers to review your company and leave some testimonials on your website.
You’re Now Ready for Your Pest Control Business
Your pest control company isn’t just going to earn you a substantial income but also reward you with the satisfaction of eliminating roaches from your lovely planet. No matter how you take it, you need a clear plan to set up your business and operate it successfully.
Start by getting the motivation you need for this type of business and get into the action with the nine steps above.
Once your business is up and running, you must understand that this will not be the end of everything. Come back to this site for more ideas on running your business plus expert tips on taking care of yourself and your loved ones.