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A Quick Guide to the Importance of SEO for Your Small Business

Are you part of the 47% of small businesses notinvesting in SEO? If so, you’re missing out. Search engine optimization has a wealth of key benefits for small businesses that you need to take advantage of. 

Not convinced? Keep reading to find out the importance of SEO for small businesses and why you should be investing in these tactics to grow your business. 

Increase Traffic to Your Website

SEO is one of the most important digital marketing channels to increase your website’s organic traffic. With a good SEO strategy, you can improve page rankings and website visibility for keywords in your niche. 

If your web pages are buried in the depths of Google, users will never come across them when searching for queries within your industry. Asserting important pages on the first page of Google will boost your traffic. 

Snagging one of the top three spots will result in a massive increase in organic traffic. It’s well worth the effort. 

Get Ahead of the Competition

Search engine optimization tactics give you a competitive advantage that is priceless. This is especially important if you’re a small fish in a big industry. When you’re up against well-established, massive brands you can use SEO to get ahead. 

With targeted SEO tactics it’s possible to surpass the rankings of your biggest competitors. This is almost impossible to do in any other way. 

Focusing on local SEO is especially important for small businesses in this regard. Check out The Hoth for a deeper dive into local SEO and how to leverage it for your business. 

Boost Conversion Rates

SEO doesn’t just result in increased traffic, it leads to better conversion rates too. If you optimize your website according to SEO practices it will lead to a more user-friendly, faster website that is easier to navigate. 

All of these elements work to boost conversions. When users can easily and quickly find everything they need on your site, they’re more likely to take action — such as purchasing or subscribing. 

The better your site is, the longer users will stick around. SEO helps to reduce bounce rate and increase conversions in this way. 

Build Brand Awareness

Brand awareness is so important for small business marketing and success. The more people know about your brand, the more trustworthy and authoritative your business becomes. 

A strong brand awareness keeps you at the forefront of users’ minds when they require services or products in your industry. SEO increases visibility on search engines within your niche, building brand awareness. 

Don’t Underestimate the Importance of SEO

The importance of SEO for small businesses can’t be reiterated enough. It’s one of the most important marketing tips that you should take to heart. Invest in SEO for boosted website traffic and conversions, build brand awareness, and get ahead of your competition. 

Looking for more expert marketing tips to boost business? Our site is packed with informative content — keep exploring for more!