Did you know that only 20% of businesses make it past the first year?
Keeping your business afloat in these trying times can get difficult. That’s why you must ensure that your conversion rates are steady. But without an expert to help, you won’t know how to maintain your business.
Don’t panic yet.
With this guide, you’ll learn about conversion rate optimization. That way, you’ll methods to maintain your customer base. Read on and find out more:
1. Get Rid of Unnecessary Form Fields
Did you ever see an online form but got scared because it has too many required fields? If so, you know that this is one of the most effective ways of killing your conversion rates. That’s why you must do away with all the unnecessary fields and stick with the essential ones.
But you must strike a balance for each information. If your sales team doesn’t have all the necessary information for a follow-up, your close rate will suffer. That’s why you must ensure that each field your customer answers has a critical role.
2. Add Testimonials and Logos
Most people feel uncomfortable when they know they’re the first ones to try out a product or service. To make them feel more at ease, you can get testimonials and reviews from previous clients. As for your homepages, add some logos of trustworthy companies working with you since it makes new visitors see you as trustworthy.
In short, putting social proof out like testimonials will make your customers comfortable. If you get social proof from trustworthy sources, your conversion rate will see a remarkable increase. In some cases, you’ll get around 400% improvements.
3. Make a Compelling Value Proposition
The most important conversion factor is your value proposition. It’s because this determines your conversion rate’s potential. After all, it’s the primary reason a customer works with your company.
Improving your results can be as simple as modifying page elements such as font sizes and colors, button shapes, incentives, and more. But without strengthening your value proposition, you won’t survive for long. With millions of businesses in the country, the competition will be fierce.
If your home or product page only lists your company and product name, you’re doing your business a disservice. Your value proposition is different for both your brand and your product. To make the most out of this, you must take care of both.
A good value proposition must be something distinct compared to your competitors. At the same time, it must match them on every value dimension except the one it excels with. This is an important factor for your buyer, so reflect on what makes your company unique.
Even when you have a powerful value proposition, you must communicate it effectively to achieve your goals. Refine it until you can condense it into a single sentence. This must be instantly credible to anyone reading it.
Check out these landing page ideas if you want an effective way of explaining your value proposition.
4. Remove Jargon
Always remember that being clear is an integral part of persuading your audience. That’s why you need not attract people using fancy business language. You write for normal people, so this method will never work.
You aren’t writing for companies since marketing directors and purchasing managers are personnel too. As a business, you must always strive for clarity. Rephrase all the marketing language on your website like you’re explaining your company to a close friend.
If your sentences look like something you won’t use in a friendly conversation, rewrite it. Your customers love brands that humanize themselves. This makes them more trusting of your company as they work with you.
5. Address Objections
Regardless of how good your offers are, friction happens when some people read it. These people have both conscious and sub-conscious objections about it. This makes them hesitant about accepting your offer.
It’s more difficult to address customer concerns online. A good way to prevent objections is to address them immediately in your sales copy. Start by making a list of all possible objections your potential audience has.
After that, add more information to your sales copy addressing their concerns. It’s always better to make the list as long as possible. Ask your current customers to understand the issues they might have with your company.
6. Increase Trust
People are likely to avoid your brand if they don’t need you, have no money, not in a hurry, or don’t trust you. The first three aren’t within your control, but it’s possible to make potential customers trust you more. To increase your conversions, you must add more trust elements to your website.
A good practice is to make it easier for people to verify your website information’s accuracy. Do this by giving third-party support for your presented information. It’s especially effective when you give links to the evidence.
People are also liable to trust your website if you prove to them you’re a real organization. An easy route is to give your business address. If that isn’t possible, giving them proof of your membership with the chamber of commerce is enough.
Also, make your contact information easy to access. Be clear with your phone number, email address, and other related info. Doing this makes you more credible.
7. Make Buying Easier for Customers
Customers love convenience, so making the process easier increases your conversion rate. Avoid making your users feel confused about how to buy or where to click. Your website must be self-evident and intuitive, making the buying process doable with as few clicks as you can.
Boost Conversion Rates Today!
These are some methods for you to make the most out of your conversion rates. Use these to build a loyal customer base regardless of your industry.
Is this guide helpful and are looking for more business tips and tricks? Look no further because we’ve got the most informative lists right here! Don’t hesitate to read our other posts and learn more valuable tips and tricks today.
