Did you know that every year in the US, more than 600,000 small businesses get started? That means you have a lot of competition if you’re planning to start your own. While each one of those businesses has a target customer and a particular area they service, there are still quite a few that are [...]
Marketing
About 87% of shoppers start their product searches online. This statistic shows that small businesses need to focus on their online presence. And one of the most critical aspects of this is search engine optimization (SEO). SEO is the process of optimizing your website and content so that you rank higher in search engine results [...]
Nearly 70% of all online experiences begin with a search engine. Most people (75%) don’t look beyond the first page of results, though. Does your law firm appear on the first page of a Google search? If not, prospective clients are likely finding your competitors instead. With search engine optimization (SEO), you can start ranking [...]
What people are saying about you offline or online affects your bottom line. Up to 94% of consumers avoid a business after seeing a poor review. Your response to these reviews also shapes the consumer perception of your brand. You can leave a negative or positive impression depending on your presentation. For this reason, brand reputation management has [...]
Content creation is a hot commodity, with 56 percent of businesses saying they will increase production budgets. Every blog post, video, and podcast episode drives more attention to your brand. Business owners often rely on increased content production to reach more people. More content means more keywords, social media posts, and choices for your audience. Creating [...]
