According to recent studies, religion appears to be dying to some degree in the U.S. Almost 25% of Americans now say that they don’t consider themselves to be religious. But on a global level, religion is still as important to people as it’s ever been. A study done by the Pew Research Center’s Forum on Religion & Public Life [...]
Marketing
The earliest creative agencies aren’t an invention of the 21st or even 20th century. In fact, the earliest creative agency dates all the way back to 1786 in London. While this is true, at this time, the only job of advertising/marketing agents was to serve as a media buyer for clients. By the 1870s, the [...]
Scheduling your social media content comes with a lot of uncertainty and questions from business owners. What type of content should you post? How often should you post? How do you come across as a business but also as a person behind your brand? Top social media channels all provide different advice. For example, Facebook [...]
Did you know that SEO, blog posts, press releases, and so on are a part of a strategy called indirect marketing? It’s a form of marketing that’s quite different from what you’re used to, but it’s marketing, nonetheless. It gets you to buy a product/service as the end goal, but it does that in a [...]
Hosting a presentation at an upcoming trade-show? A common tip is to give promotional items like shirts or pens. They can help boost brand awareness and hopefully increase ROI too. But, this is only if they are as effective as some people claim. How do you know which items to give away? Which items click [...]
