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Marketing

87% — that’s how many customers you’re at risk of losing because they’re shopping around. You read that right. A study found that of all consumers, only 13% stay loyal to a brand. That means out of 10 previous customers, it’s likely only one will return for more. As if that’s not bad enough, losing [...]

Diversification is a word that gets thrown around a lot. Finding more than one way to make money, finding new ways. Who wouldn’t want that?  What if I told you that you’re company might already be sitting on a gold mine?  Most businesses, just in the nature of their work, collect heaps and heaps of [...]

Every year, more than $60 billion in profit is lost because of poor customer service – whether online or over the phone. Investing in a contact center is important, no matter what size your business is or what industry you work in. You could be saving thousands by switching over. Here are four ways that a [...]

Sixty-one percent of marketers worldwide say that their biggest challenges are lead and traffic generation. Do you know what it takes to capture leads from your website? Today, the online sphere offers huge lead generation potential. However, you can’t get those leads and turn them into conversions if you don’t have a good strategy in [...]

Talking on the phone is just one way to strengthen customer relationships. You should consider the importance of having a professional greeting that your clients will love.  If your clients enjoy listening to your voicemail, they are more likely going to give you future calls down the line.  These are 5 fun and fresh voicemail [...]