Companies can get up to $2 for every $1 spent on Adwords, but only if you’re using best practices. To keep up with best practices, you have to stay on top of PPC news, and we are here to help you. Continue reading this article to learn the latest trends and best strategies for getting [...]
Search Marketing
Did you know that 96% of people use Google to find legal advice? If you use SEO as a marketing strategy, you’ll be able to get in front of these people when they’re looking for legal help. That said, SEO is complicated, and you might not know how you can get started. Read on, and [...]
You’ve got a website and now it’s time to fill it with content and attract visitors. This means you’ll have to invest in an SEO campaign. But should you take your time and stick with white hat SEO or can you use a few black hat SEO shortcuts? Do you understand the differences and what [...]
Pay-per-click (PPC) advertising is an effective strategy for boosting your brand and attracting new leads. Without a sound strategy, however, PPC advertising could bleed your budget dry. The average cost-per-click (CPC) for Google Ads is $2.00. However, it can range between $0.20 and $30+ depending on your industry and keywords. As a result, many small [...]
Nobody outside of Google knows exactly how they determine what sites rank in the search results but it’s believed that backlinks account for nearly 25 percent of the algorithm. In other words, links are an important part of making a high-ranking site. Let’s look at what links are and how you can build them. What [...]
