5 Cosmetic Dentistry Clinic Marketing Tips
Attracting more patients to your cosmetic dentistry clinic all starts with marketing. Here are 5 tips to draw more patients to your clinic.
Everyone knows the importance of proper dental hygiene. That’s why they make dentist appointments.
Not everyone knows about the services a cosmetic dentistry clinic provides – and they’re just as valuable.
Getting more people to visit your clinic can be tough, so here are some tips to marketing yourself effectively.
1. Use a Referral System
This is an age-old strategy, but it’s still around because it works.
Word of mouth is going to be your best bet for converting customers. People trust their friends’ opinions, and so they’ll take recommendations to heart.
How do you capitalize on that? Offer a service excellent enough that your customer will tell their friends about that awesome cosmetic dentistry clinic!
Then, to clinch the deal, create a referral program that rewards your customer (and their friend!) for telling others about. Something as simple as “First whitening session free!” is enough to get them in the door.
And that’s a victory.
2. Create an Engaging Website for Your Cosmetic Dentistry Clinic
If you run a cosmetic dentistry clinic, you’re in the business of aesthetics. Why wouldn’t your website be equally attractive?
Going to a business’s website and seeing a clunky interface that clearly hasn’t been updated since 2002 is a big turn off. No one is going to book an appointment there because an old, ugly website conjures images of an old, ugly waiting room.
That’s not what we want, is it?
Check out this example of a cosmetic dentistry website done right.
Smooth, elegant, and to the point. It’s evident what services they offer and you can request an appointment from the homepage
3. Emphasize Your Service as a Luxury
Let’s be honest, nobody walks into cosmetic dentistry clinics expecting to pinch pennies. It’s an expensive industry.
So don’t waste time trying to appeal to penny-pinchers. You’d be better off targeting affluent households and people with wealth to spare.
If you try to market yourself as cost-effective, you lose some of your authority. People inherently know that “you get what you pay for”, so if they’re paying less, they’ll assume the quality is worse.
Here are some tips to tune up that luxury-brand image.
4. Get Involved in the Community
Pay for a banner at a baseball diamond, sponsor a sports team, host a 5k. Anything you have to do to get your name out there.
Brand recognition is important. Associating your brand with positive events will put you at the forefront of a customer’s mind when they are looking for a service like yours.
Of course, there are online communities too. to take advantage of free resources and expertise. Networking is a powerful tool.
5. Utilize Search Engine Optimization
Your sexy, engaging website will be useless if nobody visits it. Proper SEO is an integral part of doing business online.
Not only can you use it to increase traffic, but you can create landing pages for specific audiences. Sales funnels to capture leads is the next step after that.
or hire an expert to make sure you’re getting the most out of your website.
Soon, your cosmetic dentistry clinic will be bursting at the seams with customers!
