So, you’re looking to invest more resources into digital marketing for your brand or business in 2020.
The only problem? With so many online marketing trends out there, you aren’t sure what actually works and what’s just a waste of those resources.
The good news? We can help!
In this article, we’ll break down 8 of the biggest online marketing trends of 2020. We’ll tell you what works, and what doesn’t, as well as how to make maximize each idea’s potential.
Now then, let’s get started!
1. Utilize Instagram for a Younger Audience
You can’t talk about digital marketing trends without mentioning social media. After all, nearly half of the world is active on at least one social media website.
And while all social media websites have their worth, Instagram is without a doubt where you should invest your efforts in 2020.
The platform is a great way to attract customers and users under the age of 30. It’s also a visual platform, which means you can utilize photos and videos to spread your message instead of text (more on that later).
2. Don’t Waste Too Much Time on Facebook
While Facebook has been a social media juggernaut for well over a decade, it appears as if it may finally be on the way out. With a bulk of Facebook’s user base being over the age of 65, it’s not wise for your brand to invest too much time and energy into the platform going forward.
As we touched on earlier, Instagram is a proven commodity that isn’t going away any time soon. And if you want to try something newer, Tik Tok has become many brands’ new favorite platform in the past few months.
3. Let Chatbots Improve Your Customer Service
Artificial intelligence is an innovative digital marketing trend that is really taking off at the moment and for good reason. The ability to still service your customer or user base at a high level, without having to do a lot of the heavy lifting yourself, is quite appealing.
If you’re looking to invest in AI this year, but aren’t sure where to start, consider looking into chatbots first. Most customers prefer to interact with a bot, and because they’re so easy to program, they’re affordable for small businesses.
4. Invest Heavily in Video Content
Did you know that video content is the type of content users enjoy engaging with the most? That’s why sites like Tik Tok have been taking off recently, as they focus primarily on video content, which gets results in 2020.
One of the biggest benefits of video content is the ability to maximize your investment. You can share one video on multiple platforms, reaching a wider audience, and maximizing your investment.
5. Don’t Forget About Quality Over Quantity
To piggyback off of that last point, one quality idea will take you much farther than a bunch of mediocre ones. And while you may feel the pressure to create a lot of content in a hurry, it simply won’t work if that content isn’t good-to-great.
Also, make sure you aren’t trying to do too much with your digital marketing efforts. Pick a few areas to focus on and leave everything else alone, that way you can get positive results.
6. Consider Utilizing Interactive Content
Like AI, interactive content has really taken off over the past year or so.
Simply put, users aren’t as entertained by words as they once were. And thanks to new technology, the ability to make engaging and interactive content is easier now than ever before.
Not sure if your business is big enough for interactive content? Worried it won’t fit in your budget? Reach out to a digital marketing company today, you may be surprised how easy it is to start using this strategy in the near future!
7. Make Voice Search Work for You
Speaking of interactive content, voice search is another one of those trends in digital marketing that has been growing rapidly this year.
Because smart home devices are so prevalent nowadays, people are starting to use their voices to make online searches. That means if your site isn’t set up for voice search, you could turn away a potential customer or client instantly, which isn’t what you want.
Again, because the technology is so advanced now, getting a voice search-friendly site isn’t as hard as you may believe. At worst, it’s worth checking out, as it can help you stand out from your competition and future-proof your website.
8. Utilize Push Notifications
Did you know that users in 2020 more likely to sign up for push notifications than email newsletters?
That’s why, if you haven’t already, you should consider activating push notifications for your app or website ASAP.
This is often as easy as installing a push notification plugin or widget for your site. While letting a professional help you with your push notification setup is a good idea, this is a task you can handle in-house if you’re tech-savvy.
The 8 Best Online Marketing Trends of 2020
Well, there you have it! That is a detailed breakdown of the 8 biggest online marketing trends of 2020!
So, if you want to invest more in digital marketing in 2020, use this guide to ensure you get the best results possible!
Remember, video content, as well as other types of interactive content, are all the rage right now. That’s what your customers and users want, which of course means it’s a good idea to give it to them!
Social media marketing is still a good idea, too, as long as you invest your resources into the right platform. That, combined with good quality video content, will help you take your brand to the next level in 2020!
Looking for more marketing tips and tricks? Check out our blog!
