An Advertising Guide For DUI Lawyers In the Digital Age
DUI lawyers can benefit from some marketing and advertising tips in the digital age. Here’s your guide to advertising your services online.
For DUI lawyers, digital marketing has the power to generate an incredible number of clients.
However, you can only experience success if your digital marketing approach is based on an effective strategy.
Thankfully, it’s not too hard to create an effective digital marketing strategy, for a DUI law firm.
In fact, if you keep reading, you’ll learn exactly what you need to do to create a digital marketing strategy that will generate DUI clients.
Let’s begin!
Focus on One Method
The world of digital marketing is vast and there is more than one way to reach your target market.
If you want to get the best results you need to focus on just one method. If you try to do everything, you will be spread too thin and your results will be subpar.
In simple terms, there are two methods DUI lawyers can focus on in digital marketing –
- Organic marketing
- Paid marketing
Organic marketing relates to creating content that shows up in the search engines. It is often known as Search Engine Optimization – . The goal of organic marketing is that you focus on creating content that your target market will be searching for when they’re looking for help with DUI issues.
If a potential DUI client comes across your content, whilst searching the internet, they’ll come to see you as an authority on the topic. That is because your content will help establish trust and present you as someone who knows what they’re talking about.
The person reading your content will feel as though you’re the right person to help them with their DUI issues, and hence they’ll reach out. Of course, there are a few more nuances, but for the most part, that’s how organic marketing works.
With paid marketing, you are paying advertising platforms money, so that you can put your brand in front of people who are likely to spend money with you.
An example of a platform that provides DUI lawyers with the ability to run paid marketing campaigns, is Google AdWords.
With this platform, you can make it so that your law firm website appears, when people type in certain keywords. This is especially helpful because you can advertise to people when they’re most likely to use your services.
Suppose you run a law firm that caters to people in Seattle, that need help with DUI issues. With Google AdWords, you can set things up so that people see your law firm when they type in ‘DUI lawyer in Seattle.’
Now let’s take a look at how you can experience success, with each of these methods.
How DUI Lawyers Can Succeed With Organic Marketing
Success with organic marketing depends on you creating content that your target audience will find via a search engine. You want to make it so that your target audience will find this content when they’re looking for assistance on how to handle a DUI claim.
To do this, you need to put yourself in the shoes of your target market – people who need help with DUI claims.
You need to think about all of the questions that someone might have when it comes to dealing with a DUI claim. You then need to create content, based on these questions.
If you are struggling with this, just think about the questions clients ask you, during an initial DUI consultation. An example of such a question might be – “how long does it take to process a DUI claim?”
If you want to make your content super relevant, it can be a good idea to add specific, details to your content – like the location. Suppose you are based in Seattle, and you are creating a piece of content the time it takes to process a DUI claim. You’d title your content ‘How long it takes to process a DUI claim in Seattle.’
Keep in mind – if you want to rank in the search engines, you need to create content that is better than existing ‘like for like’ content. You can do this by creating something that is more in-depth than the existing content you are competing against.
How to Succeed With Paid Marketing
With Paid Marketing, DUI lawyers will experience a lot of success by focusing on the Google AdWords platform.
If you want success with Google AdWords, you need to focus on finding keywords that will produce clients. You can use the Google Keyword Planner to help you do this.
To get results with this tool, all you need to do is provide it with a ‘seed keyword’ based on your niche. So if you are a DUI lawyer in Seattle, your seed keyword would be ‘Seattle DUI lawyer.’
The tool will then return a list of keywords, based on this initial keyword. Alongside these keywords, you will be able to see search data and something is known as Cost Per Click (CPC).
The search data, lets you know how many times a certain keyword is being typed into Google. This data is helpful, but it is not massively important. What is important, are the CPC values.
If a keyword has a high CPC, it shows that it is effective at producing clients. Otherwise, advertisers wouldn’t be willing to spend so much to advertise on a certain keyword.
If you find a keyword that looks good, but the CPC is too high, try to adjust the keyword so that it is more focused. For example, the term ‘DUI lawyers’ might be expensive. But ‘DUI attorney’ or ‘DUI attorney Seattle’ might be better suited to your ad budget.
Clients on Autopilot?
Digital marketing can help DUI lawyers generate clients almost on autopilot.
However, for this to happen, a well thought out digital marketing plan needs to be put in place. In this post, we’ve taken a look at some of the marketing strategies DUI lawyers can use to get results.
Whether you choose organic marketing or paid marketing, there is a number of ways to experience success.
Yes, it can take a while to experience success. But with enough persistence, DUI lawyers will find that investing in digital marketing is one of the best decisions they’ve made for their practice.
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