Do you have a plan for business success in 2020?
Are you staying on top of all of the latest business trends?
Each year brings a lot of changes in the way that businesses operate, and 2020 will be no different. The coming year is sure to bring a lot of new solutions and trends across all industries. Unfortunately, if your business isn’t up-to-date on the latest trends and isn’t prepared to change with the times it may get left behind.
Luckily, we’ve got your back. Below we’ll tell you about the top new business trends on the horizon for 2020.
1. The Rise of the Machines
One of the biggest trends that will disrupt and change a variety of industries in 2020 is the adoption of more machine learning and AI technology for business purposes.
Using machine learning can be great for automating and optimizing business processes while offering customers and clients a superior experience when serving them. With the use of AI, there will be more personalization for clients, customers, and various audience segments. AI is also having a big effect on changing business culture.
If you want to remain competitive, it’s essential that you get on board with machine learning technology and start learning about how AI may be able to help your business grow in the coming years.
2. A Thriving Gig Economy
Another thing that is changing business as we know it is the growth of the gig economy.
These days many people are leaving the typical 9-to-5 corporate work-life for gigs and flexible jobs instead. The gig economy is also leading to many women who previously quit careers to come back to the workforce. It’s allowing workers to work for businesses in flexible ways that weren’t possible before.
This can both be a benefit or a problem for businesses depending on how they structure themselves and plan for making use of these gig workers effectively. However, adding gig workers to your team can be a great asset for your business if done right.
3. Becoming Eco-Friendly
These days, becoming green and focusing on sustainable practices is becoming essential for businesses. Customers are doing their research and are choosing much of what they buy based on the impact a business or product is having on the environment and on the world at large.
Companies that learn to adopt eco-friendly practices and who are able to express their appreciation for the environment in their brand message and values will benefit from these green-minded customers.
4. Continued E-Commerce
Another thing that you can expect from business in 2020 is that e-commerce will continue to rise and become more common than ever before. People have become accustomed to making purchases online from sites such as Amazon as well as smaller niche e-commerce sites.
Businesses who want to thrive will need to make sure that they can keep up with the times and sell online if they want to thrive in this modern age as brick-and-mortar locations continue to decline.
E-commerce stores that are already online will also have to improve their processes to compete with the likes of Amazon and other e-commerce sites that are starting to deliver goods more quickly than ever before.
5. Advanced Video Footage
Another trend that is shaping business in 2020 is the increased use of advanced videos such as 3D videos, VR videos, and drone footage. Even businesses that wouldn’t be expected to use video often will adopt modern formats in order to advertise and market themselves and to build relationships with their customer base.
The majority of consumers are best engaged through video. Because of this, it is becoming more essential for businesses to get onboard to deliver video in traditional ways as well as in these modern formats.
6. Increased Marketing and Sales Integration
Another change that is happening with businesses is the integration of marketing and sales teams better than ever before.
As AI rises and as better processes are developed, it is becoming easier to integrate these various teams and allow them to work together in a seamless way. Great businesses will learn about marketing and sales orchestration to make the most of their business efforts.
Businesses who want to succeed will figure out how to tie marketing and sales together better than ever before to build a thriving business that brings a potential customer through the sales funnel quickly and effortlessly.
7. Following the Youth Demographic
While all age demographics are important, businesses will start working harder and harder to reach the youth demographic in the coming year. The way they do this will vary based on what social media and digital platforms are in fashion.
Since more platforms and apps are rising in popularity each year, smart businesses will pay attention. Businesses will start moving faster to meet their potential young customers in whatever way that they can and on whatever platform is most popular at the time.
If you want your business to succeed in 2020, it will become essential for you to stay on top of the latest social platforms and apps, particularly if you cater to a younger demographic.
Staying On Top of New Business Trends
If you want your business to continue getting results when 2020 rolls around, it’s crucial that you keep track of these new business trends. By learning about the trends, you’ll be able to stay ahead of competitors and will be able to adapt to the changing marketplace effectively.
Looking for more business tips? Explore our blog now to find more useful ideas and helpful advice.
