So you’re thinking about starting a HVAC business – but where do you actually start? Read this guide to learn some effective tips and tricks to help you get started today!
What if you could start that HVAC business you’ve always dreamed of?
It’s true that plenty of people have wanted to try their hand at starting a HVAC business.
Unfortunately, most people don’t know exactly where to start!
Fortunately, we’ve got you covered. Keep reading to discover the most effective tips and tricks for starting an HVAC business!
An Honest Conversation
If you have a family, then there is an important step before you do anything else. Specifically, you need to sit down with them and have a very honest conversation.
Sometimes, people think that running their own business is going to be easy and that things will be great for both the owner and their family. The reality is a little more complicated.
When you’re first starting out, money is going to be insanely tight at home. And you’ll be putting in lots of long hours and travel, so you’re not going to see your family as much as you might be used to.
Don’t get us wrong; in the long run, it’s totally worth it. But start out by making sure your family knows just how long it will be.
Figuring Out Your Strengths
“HVAC” is actually a pretty broad umbrella. And if you’re being honest, you’re probably better at one aspect of it than another.
As you start your business, you should lean into your strengths. For instance, if you’re better with air conditioners than heaters, then advertise yourself primarily in terms of air conditioner repair and replacement.
Stay busy, though. Use this time to get additional training for any HVAC areas you are weak in. As your skills and proficiency grow, your business will grow because of how much more you can offer!
Prepare a Tight Budget
We’re going to lay some raw truth on you right now. If you look around your town, there are likely plenty of HVAC businesses already in place.
That can make it hard for your business to stand out at first. And like we said before, money is going to be tighter than you might have imagined.
Get ahead of things by creating the tightest possible budgets for both your business and your home life. That way, if things are more successful than you thought, you’ll be pleasantly surprised. And if not, then you’ll be prepared!
Getting certified is pretty much a win/win for you and your business. It opens a number of profit and networking opportunities you did not previously have.
You can start by joining an HVAC organization that will help you get certified. Such an organization can help you get a North American Technician Excellence certification as well as training and certifications related to ENERGY STAR products.
This provides you a chance to learn about how to start a HVAC business from the very best professionals. And your certifications will draw in more customers because they help you stand out in the crowd.
The Partner Question
There’s actually a really big question to answer before you start an HVAC business. Are you going to have a partner?
Chances are that you initially imagined doing all of this on your own. While it’s still fine to do so, everything’s a bit easier if you have a partner.
Having a partner means combining your two particular strengths, which makes the business as a whole much stronger. And it also means that each of you will have a little more free time than you would have if you went completely solo.
Plan for Success
The next step sounds deceptively simple. You need to plan to start a successful business rather than just starting a HVAC business.
You need to find success HVAC businesses and do your research. How did they get started?
What services do they offer? How do they market themselves?
This doesn’t mean you try to make your business exactly like theirs. However, this will give you a chance to discover some of the surprising ingredients to a successful business.
And you don’t have to go far to research. In order to learn from a successful company, we recommend that you go research Edwin Stipe, Inc.!
The Power of Networking
Many of the tips on here are pretty unique to how to start a HVAC business. However, one universal tip still applies: you should definitely be networking.
This will start when you begin looking into professional organizations you can join to help your business grow and to earn your certifications. And it should continue with you reaching out to construction firms in the area to offer your HVAC services on any new projects they are starting.
Such firms often build new structures from the ground up. Becoming a regular contractor from them is a great way to get business which then leads to very solid exposure!
Online Marketing the Right Way
There’s another universal truth when it comes to how to start a HVAC business. The best business in the world will fail if you don’t have good marketing.
You’ll likely start out with traditional marketing such as newspapers and maybe radio and television. However, it’s vital that you have a diverse web presence.
This means having a polished, professional website that is driven by SEO and is smartphone-friendly. And you should list your business online with everyone from The Yellow Pages to Angie’s List.
Don’t forget to have a presence on social media, and consider using software to help you create successful email marketing campaigns. Ultimately, many of your customers spend a lot of time online, so it’s important to bring your business to them.
The Bottom Line of Starting a HVAC Business
If you’ve been reading this, then you want to know all about starting a HVAC business. However, you may not know where to go next after all these tips.
That’s where we come in. At Your Business is a website that provides completely free services that help you set up your new business.
To see how we can help bring your dreams to life, come check out our starting a business section!