In a survey of over 500 companies, only about 60% said that they use print marketing strategies. This makes brochures and pamphlets an awesome way to stand out. Additionally, since it’s so easy to integrate these methods with your digital marketing, you’re sure to create a more well-rounded campaign and draw in even more customers!
Here, we’re going to talk about the benefits of using marketing printing services to promote your business. Read on to boost your visibility and develop a retro brand image!
Why Are Print Materials a Great Idea?
The first reason that print materials are a good idea is that they excite your audience. Consumers and businesses (for B2B marketers) receive very little mail anymore beyond bills and things that they order offline.
Unexpected mail gives those that open it an adrenaline rush because of the anticipation of what’s inside. They also believe that if someone was invested enough to actually print something out and send it through the post, it must be important for them to read.
They also make people feel special because you as a business singled them out as a potential customer. These individuals will think that you did your research and found that your services could benefit them specifically and therefore reached out. They’ll be more inclined to look into your services and feel that they could use them to enhance their lives.
Print materials are also easy to seamlessly integrate with your online marketing strategies. You can include website and social media information on flyers and brochures that you pin up in coffee shops or mail to your customers. You can also host online giveaways (in which you raffle off t-shirts and other swag) and send your print materials to the winners along with their prize.
This gives you a more cohesive and well-rounded branding strategy so that you can reach the most customers and maximize your impact!
Finally, certain audiences prefer to look at traditional print marketing materials over online ones. If your target audience includes those with disabilities (as pretty much every target audience does), print materials may be more accessible to some people. Elderly consumers also tend to prefer print materials over digital ones, so these audiences may benefit from printed items.
What Types of Marketing Printing Services Are Out There?
One of the reasons that print marketing campaigns are so successful is that there are a multitude of different options.
Flyers- printouts that feature images of products and other things relevant to your business- are common. They’re versatile and can be pinned up on the board at local businesses like cafes and sandwich shops. This helps to expand your audience to those that visit these venues who otherwise never would have heard of your services.
Brochures are perfect for sending out in the mail. Both B2C and B2B businesses can identify their target audience and send them direct mail with brochures (and some cheap, fun items like pens or wristbands). This shows consumers that you care and want them specifically to check out your business.
However, there are also some new print marketing materials that are growing in popularity. One of the best are video mailers, which integrate the tech-savvy benefits of video marketing into your print marketing campaign.
It’s a pretty exciting novelty for most people to get a moving image in the mail, and since 73% of consumers are more likely to invest in a product after seeing a video about it, they’re pretty impactful as well.
Almost every print marketing service allows for some level of customization. If you’re using it in a direct marketing campaign, including the name of the recipient is a great way to stand out. People will feel more connected to your materials if you put their name on them and therefore be more likely to check out your business more thoroughly.
Making an Effective Print Marketing Campaign
For an effective print marketing campaign- especially one in which you’re mailing out materials- you will need to identify the audience that you most need to connect with.
You can do this in a couple of different ways. The first is by using Google Analytics to track visitors to your website. You can track the age, gender, and occupation of your web visitors and get an idea of who is using your services the most often.
In addition, you may want to look into the leads generated by your landing page. At the bottom of your website, it’s a good idea to include a form that people can enter demographic-related questions on. In exchange, you will give them a subscription to your email list or a coupon for a certain percentage off their purchase.
This is an awesome example of how print marketing services go hand in hand with technology! You can then use the information that you garner from these digital mediums and use them to identify the people you should send print materials to directly.
Another aspect of an effective marketing campaign is tailoring the materials to the audience that you identify. For example, if you’re a fashion store, funky pinks and purples on your flyers will catch the eyes of your target audience really effectively.
On the flip side, if you tailor to middle-aged businessmen, these same colors will be unprofessional. You may want to stick with muted blues and grays.
Get Cracking!
While staying competitive in any industry is a challenge, building a well-rounded marketing campaign can make your job a whole lot easier.
Now that you know why marketing printing services are a good idea, it’s time to learn more about boosting your business. Check out the ‘articles’ tab on our home page for more information on how you can gain visibility and boost your ROI.
Good luck!
