Ever caught yourself wondering how some people can leave their regular jobs and launch a career on YouTube? How much do YouTubers make to create such a lucrative platform like this and should you dive into a YouTube career too?
We’re going to dissect the truth and tell you how much you can earn, realistically and ideally. Discover everything you need to know in our breakdown below:
The Big Numbers
Keep in mind only a small percentage of creators earn millions in revenue on YouTube. That said, how much do these select few earn?
Ryan, from Ryan’s World and Ryan’s ToysReview, earned as much as $26 million this past 2019. Video gaming favorites PewDiePie and Markiplier both earned $13 million in 2019.
These content creators also have millions of subscribers. Having subscribers doesn’t automatically mean you’ll earn but it guarantees you get repeat viewers. That matters in the long run.
How Much Do YouTubers Make?
Disregarding the tiny percent of big content creators, how much do YouTubers make on average?
It all depends on calculating YouTube CPM (cost per mille), which refers to the revenue per 1,000 views. On average, this fluctuates between $0.3 to $1, though it can go higher. This means a video with 1 million views can earn anywhere from $300,000 to $1 million.
This is, however, only if you look at earnings coming from ads. There are other ways to earn on YouTube but these other methods don’t have a definitive rate. To better understand the reasons behind this, let’s discuss how YouTubers make money.
How Do YouTubers Make Money?
The aforementioned YouTube CPM is one method. The more views your videos get, the more you’ll earn through ads. This is the method that most startups rely on.
However, as a YouTuber gains popularity and more subscriptions, they may get approached for sponsorship deals. A sponsor might ask a YouTuber to talk about a product or service and in return, the sponsor pays the content creator. People with a lot of influence and subscribers on YouTube become influencers.
Influencer marketing isn’t the only avenue available.
YouTubers can also earn through affiliate marketing. This is when a YouTuber’s video functions as an in-depth review of a product and then they’ll add an affiliate link in the video’s description. When someone clicks on that link and then purchases the product, the YouTuber earns a commission.
Learn to Make Money on YouTube Now!
How much do YouTubers make? While some can earn millions, most earn less than $1 per 1,000 views. With so many people hopping on the platform nowadays, it’s even harder to make it big and financially survive.
How do YouTubers make money? There are a lot of ways but ad revenue and sponsorships are the two main methods.
Of course, succeeding on YouTube is all about making good content and effective marketing. If you want more tips and guides to help you succeed in a YouTube career or any other digital landscape, check out our other posts now. You may find similar content to help you out!
