How to Advertise Your Business
Are you having trouble gaining as many potential clients as possible for your industrial spray paint business? Click here for helpful tips on how to advertise your business.
Would you like to know how to advertise your business?
The industrial spray paint market is a $37 billion industry and it’s seen a 4.1% annual increase between 2012 and 2017.
There’s a lot of opportunity for your business, but they can quickly turn into headaches if you don’t know how to reach new customers.
How do you market your business to capture market share?
Keep reading to learn how you can market your industrial spray paint business.
It’s All About Relationships
Industrial spray paint and spray paint equipment are big business because they’re high-ticket items. The higher the price, the more time you need to spend cultivating relationships.
Business owners have a fantasy in their minds that someone will stop by their website and drop thousands of dollars on expensive equipment out of nowhere.
You have a better chance at winning Powerball.
Might someone visit your site and spend $10-$50? Absolutely, because it’s a low-risk investment.
With a high-ticket item, you have to prove you can deliver on your product or service and build trust. The higher the investment, the higher trust comes into play.
There are several ways to build relationships. You can talk to people in person, provide helpful articles to them, and help them solve a problem. That problem may have nothing to do with industrial paint.
The key is to consistently help people and provide value. The more value you provide, the more likely people will invest in your business.
Know What’s Important to Your Market
When you’re selling industrial spray paint services or equipment, you have to understand how you’re solving problems.
For example, your customers may be having an issue with a mobile paint station or a woodworking finishing equipment.
You can position your company to be a leader in the field and talk about how your equipment is reliable and needs limited maintenance.
Highlight Your Experience
Building trust with your customer is a key factor in getting them to buy from your business.
One other way to build trust and credibility is to talk about your experience. You don’t want to only talk about how many years you’ve been in business, but case studies to highlight the work that you’ve done.
People generally want to see proof that your company is outstanding and worth the investment. Reviews and testimonials are other effective ways to build trust since over 88% of people trust online reviews as much as referrals from friends and family.
Invest in SEO
The next two items on this list will show you how to advertise your business to reach people searching for your product or service online.
People generally search online when they start the buying process. If they have a referral from a trusted source, they’re still going to look up that company themselves.
You want to be sure that your company is found when people search for you.
will allow you to do that. It’s a complex method of knowing what is important in your website to get it to rank highly in search results.
You want to be sure that your site is structured properly and your website uses the same keywords that your customers use to find your product or service.
SEO can take a while to build momentum and you have to be sharp and put out fresh content often. This usually comes in the form of blog posts or videos.
It is an investment, but it’s worth it. The close rate for leads that are from organic search is 14.6%.
Google AdWords
If you want to build up your online leads while building up search engine optimization, you can do that by launching a Google AdWords campaign.
AdWords is a way to get your business at the top of search listings without organic search.
On the upside, you can jump-start your marketing immediately. On the downside, AdWords has a lower conversion rate than SEO. The average conversion rate for AdWords leads is between 2%-12%, depending on your industry.
There tends to be a disparity because people tend to trust organic listings more than advertisements. They’ve become more savvy consumers, even in the B2B world.
Great Looking Website
Statistics will tell you what the average conversion rates are for SEO and AdWords. A huge factor in that conversion rate is the first impression you give people when they click through to your website.
Then, you have two-tenths of a second to make a first impression. That sounds like the difference in a track and field or swimming race.
With so little time to make an impact, you need to make sure that your website makes a great impression. If your website takes to long to load or if it’s hard to find information, you will lose potential customers.
You want a website that’s easy to navigate, fast, and can be used across devices. The content on the website should clearly state what you do and what you offer.
Take a look at this website. You can see what they sell – industrial spray paint solutions. It’s very clear what they offer and how they can help their customer.
Trade Shows
Aside from the online world, trade shows are a great way for industrial spray paint businesses to get in front of those who have an interest in your products or services.
Trade shows are a great way to increase your company’s visibility within your industry. You will meet a lot of people during the show, and it’s critical to have a system to collect names and numbers of people who stop by your booth.
Most importantly, you have to have a system to follow up with those leads and begin to develop relationships with them. That’s how you’ll turn them into customers.
If you really want to boost your profile within the industry, position yourself as an industry expert and speak at a workshop or keynote during the keynote.
Learn How to Advertise Your Business
When you know how to advertise your business, life becomes simple.
You’re no longer chasing people to talk to you. Rather, you’ve created a seamless system where they go to you.
That means more time, more revenue, and most importantly, peace of mind.
If you’d like to know what else you can do to market your business, visit our today.
